Cover FX

G30 in other brands

Natural Finish Foundation · Liquid and cream

Depth: Lighter than 80% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #ecc298
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Kevyn Aucoin 4.5 Light EF in Foundation Balm (likely close). In all, 218 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Kevyn Aucoin

4.5 Light EF · Foundation Balm

Likely close Swatch reads about the same
Hynt Beauty

Sand · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed olive
NARS

L3.5 Salzburg · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Vanilla · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Medium Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Pacifica

33NL Neutral Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

2.30 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Beige · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

315 Versatile Wheat II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

4 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

630 Capri · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

23 Light Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Wet n Wild

Soft Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Flower Beauty

L4 Warm Beige · Light Illusion Liquid Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Maybelline

Fair Ivory · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
L'Oréal

Ivory Beige · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
Estée Lauder

2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F2.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

190 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

008 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

3 Beige · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

Golden Glow · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
bareMinerals

03 Buttercream · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Becca Cosmetics

1W2 Sand · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
MAC

C5 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

190W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

140G Cashew · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

120N Daring · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
L.A. Girl

Bisque · Pro.Matte Foundation

Likely close Swatch reads about the same
Lorac

06 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Golden Light · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

113 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

220 Natural Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Armani Beauty

3 · Maestro Fusion Makeup SPF 15 Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

03W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Sephora Collection

17.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Bisque · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Tom Ford

0.3 Ivory Silk · Traceless Foundation Stick

Likely close Swatch reads about the same
CoverGirl

550 Light/Medium · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Natural Finish Foundation

N25 (lighter)
P30 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.