Koh Gen Do

213 in other brands

Depth: Lighter than 81% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #dfc5ad
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tom Ford 2.7 Vellum in Traceless Soft Matte Foundation (likely close). In all, 221 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tom Ford

2.7 Vellum · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Nude Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Clé de Peau Beauté

I10 Very Light Ivory · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed neutral
Givenchy

Y105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

140N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y325 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Sisley Paris

00C Swan · Phyto-Teint Perfection

Likely close Swatch reads about the same · listed cool
bareMinerals

10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed cool
PÜR

MG2 Bisque · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

1 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
MAC

NC10 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Urban Decay

0.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Fair to Light Neutral · Effortless Effect Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

42 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
Clarins

L2W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
ColourPop

45W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Light Ivory · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Juvia's Place

710 Maricao · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
e.l.f. Cosmetics

2 Fair/Light · Halo Glow Liquid Filter

Likely close Swatch reads about the same
Laura Mercier

Sand Beige · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads warmer · listed warm
Too Faced

Snow · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
Guerlain

01W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Origins

320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
La Mer

03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads cooler · listed warm
Yves Saint Laurent

BD10 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-cool
NARS

Alaska · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Linen · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-88020 20 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Elcie Cosmetics

Porcelain · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
Estée Lauder

1W1 Bone · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Lancôme

095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Burt's Bees

Porcelain · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool
Dermablend

0N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads cooler · listed neutral
Haus Labs

040 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Exa

460 Gretta · High Fidelity Foundation

Likely close Swatch reads about the same
Armani Beauty

4 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Ivory · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed cool
It Cosmetics

10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

143 (lighter)
301 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.