UOMA Beauty

T1W Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth: Lighter than 81% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #eac3a4
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Armani Beauty 4 in Neo Nude Foundation (likely close). In all, 253 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Armani Beauty

4 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

190 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Clinique

Matte Cream · Superpowder Double Face Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BR05 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-cool
Guerlain

03C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Lorac

03 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral-warm
ILIA

5 Bom Bom · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW15 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

41CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed cool
Juice Beauty

14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Light Ivory · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Nude · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Laura Mercier

1N2 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
bareMinerals

03 Fairly Light · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

Creamy Natural · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Gucci

130W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Almay

100 Ivory · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
It Cosmetics

Fair Light · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
e.l.f. Cosmetics

20 Light Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Shiseido

360 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed olive
Tom Ford

2.5 Linen · Traceless Foundation Stick

Likely close Swatch reads about the same
Sephora Collection

20 Cream · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Milk Makeup

Sand · Sunshine Skin Tint SPF 30

Likely close Swatch reads about the same · listed warm
CoverGirl

520 Fair · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Tarte

15N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
jane iredale

Warm Silk · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

345 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light to Medium Cool · Mineral Powder Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

N30 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
NARS

L4.5 Vienna · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Dior

3 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

1.60 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

4.5 Warm Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Juvia's Place

730 Isla · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
L'Oréal

430 - Ivory Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Makeup Revolution

F7 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

4 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Exa

470 Stefania · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

3 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed cool
Smith & Cult

160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads cooler · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

T2C White Pearl (lighter)
T1C Fair Lady (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.