Foundation Shades

Rimmel London

210: Golden Beige – For Medium skin with Warm undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth
Lighter than 47% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads in between warm and cool #cf9c78
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Catrice 023W in Skin Like Tinted Moisturizer (likely close). In all, 323 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Catrice

    023W · Skin Like Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  2. Tarte

    34S medium sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  3. Rimmel London

    050 Sand · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

  4. CoverGirl

    45 - Medium Olive · Simply Ageless Skin Perfector Essence

    Likely close Swatch reads about the same · listed olive

  5. Clinique

    Normous Neutral · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  6. bareMinerals

    15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  7. NYX Professional Makeup

    Medium Olive · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same · listed olive

  8. Clarins

    02.5 · Skin Illusion Tinted Moisturiser SPF 25

    Likely close Swatch reads about the same

  9. Make Up For Ever

    Y340 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  10. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  11. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Fenty Beauty

    370 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  13. KVD Vegan Beauty

    045 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. Givenchy

    Y305 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  15. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  16. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  18. NARS

    Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  19. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  20. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  21. Sisley Paris

    4C (4) Honey · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed cool

  22. Wet n Wild

    Buff Bisque · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  23. Milk Makeup

    Golden Honey · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  24. Sephora Collection

    56 Mahogany · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  25. Clé de Peau Beauté

    B30 Medium Beige · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  26. L'Oréal

    Sun Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

  27. Il Makiage

    212-88095 95 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  28. Essence

    170 · Silky Cushion Foundation

    Likely close Swatch reads about the same

  29. florence by mills

    LM050 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  30. Natasha Denona

    85 Wdark · Foundation X+

    Likely close Swatch reads about the same · listed warm

  31. Guerlain

    04W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  32. KIKO Milano

    7NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  33. Armani Beauty

    4.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  34. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

  35. Yves Saint Laurent

    B65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  36. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  37. Ulta Beauty

    Tan Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  38. Shiseido

    350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Estée Lauder

    3N1 Ivory Beige · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed neutral

  40. MAC

    NW40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.