Rimmel London

300: Sand – Cool / Neutral undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth

Lighter than 38% of the shades in our data

Undertone

Listed as neutral-cool on the brand's website

Swatch

Reads in between warm and cool #c5906e

Data

Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Almay 500 Deep Like Me in Smart Shade Skintone Matching Makeup (likely close). In all, 285 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Almay

   500 Deep Like Me · Smart Shade Skintone Matching Makeup

   Likely close Swatch reads about the same

2. Rimmel London

   Sand 300C - Cool · Match Perfection Foundation

   Likely close Swatch reads about the same · listed cool

3. Cover FX

   N80 · Pressed Mineral Foundation

   Likely close Swatch reads about the same · listed neutral

4. UOMA Beauty

   T1N Bronze Venus · Say What?! Foundation

   Likely close Swatch reads about the same · listed neutral

5. Wet n Wild

   Amber Beige · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

6. Urban Decay

   7.5 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads about the same · listed cool

7. Guerlain

   055C · L'Essentiel Natural Longwear Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

8. Lancôme

   360 Dore 20 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

   Likely close Swatch reads about the same

9. Clé de Peau Beauté

   B50 Tan Beige · The Foundation SPF 22

   Likely close Swatch reads about the same · listed cool

10. bareMinerals

    23 Walnut · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

11. Shiseido

    410 Sunstone · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same

12. NYX Professional Makeup

    Classic Tan · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

13. Tarte

    36N medium-tan neutral · Amazonian Clay Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

14. KIKO Milano

    N8 Neutral · Instamoisture Glow Foundation

    Likely close Swatch reads about the same · listed neutral

15. Sephora Collection

    40 Tan · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

16. Laura Mercier

    5C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

17. Milk Makeup

    Caramel · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

18. Kevyn Aucoin

    11 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

19. Catrice

    015 Light · Soft Glam Filter Stick

    Likely close Swatch reads about the same

20. Clinique

    Bountiful Beige · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

21. NARS

    Seychelles · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

22. Juice Beauty

    15 Rosy Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

23. Yves Saint Laurent

    BD65 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

24. Il Makiage

    212-88125 125 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

25. Ulta Beauty

    Medium · Moisturizing Foundation Stick

    Likely close Swatch reads about the same

26. CoverGirl

    M60 Natural Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

27. MAC

    NW30 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads about the same · listed cool

28. e.l.f. Cosmetics

    8 Medium Neutral · Halo Glow Skin Tint SPF 50

    Likely close Swatch reads about the same · listed neutral

29. Revlon

    400 Caramel · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

30. La Mer

    430 Chestnut · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

31. Too Faced

    Praline · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

32. Armani Beauty

    8 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

33. Givenchy

    Y315 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

34. Sisley Paris

    5C (5) Golden · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed cool

35. Bobbi Brown

    7 Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

36. Haus Labs

    310 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

37. Make Up For Ever

    Y445 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

38. Physicians Formula

    Light to Medium · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

39. Perricone MD

    Beige · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

40. Pretty Vulgar

    Shameless Skin · Cool AF Lava Water Foundation

    Likely close Swatch reads about the same · listed olive

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Kapua
• Beauty Bakerie 327 Cool Neutral
• beautyblender 3.70 Warm/Olive
• Becca Cosmetics 3N3 Khaki
• Benefit Cosmetics Shade 8
• Bite Beauty T120
• BLK/OPL Rich Caramel
• boscia Newport
• Burt's Bees Classic Ivory
• Charlotte Tilbury 7.5 MEDIUM
• Clarins M5N
• ColourPop 148N Med Dark
• COOLA Golden
• Dermablend 35W Tawny Beige
• Dior 5 Warm
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 120
• Estée Lauder 4C3 Sof Tan
• Exa 330 Bensley
• Fenty Beauty 380
• florence by mills MT110
• Flower Beauty M5 Caramel
• Gucci 310N
• Hourglass Honey
• Huda Beauty 455R
• Hynt Beauty Honey Chestnut
• ILIA 12 Kokkini
• It Cosmetics 39 Tan Neutral
• J.Cat Beauty Golden Beige
• jane iredale M11
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juvia's Place 500 Bogota
• Koh Gen Do 302
• Kosas Medium Tan Neutral 280
• KVD Vegan Beauty 155 Medium
• L.A. Girl Natural
• L'Oréal Classic Tan
• Lawless Warmth
• lilah b. b classic
• Lorac 13
• Makeup Revolution F10.2
• Max Factor Honey
• Maybelline Honey
• Milani Sand Beige
• Morphe F3.10 Warm
• Natasha Denona 85 Wdark
• No7 Latte 420N
• Nudestix 6 Nude
• Ofra Cosmetics 4.75
• Origins 620
• Pacifica 15WT Warm Tan
• Pat McGrath Labs 17 Medium
• PÜR TP4 Medium Tan
• Rare Beauty 350C
• rms beauty 55
• Smashbox 2.25
• Smith & Cult 370 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• VDL V07 Cool Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

• 210: Golden Beige – For Medium skin with Warm undertones (lighter)
• 302: Warm Olive – Warm Undertone (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.