Foundation Shades

Anastasia Beverly Hills

230N in other brands

Luminous Foundation · Liquid and cream

Depth
Lighter than 59% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads warmer than most shades this deep #d5ac87
Data
Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is It Cosmetics Neutral Tan in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ (likely close). In all, 254 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    Neutral Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed neutral

  2. Essence

    10 Cool Porcelain · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed cool

  3. Too Faced

    Warm Beige · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed warm

  4. KVD Vegan Beauty

    018 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  5. Tarte

    27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  6. Sephora Collection

    29 Golden Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. NARS

    Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed olive

  8. CoverGirl

    M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  9. Lancôme

    360 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  10. Makeup Revolution

    F9 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

  11. Estée Lauder

    1W2 Sand · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed olive

  12. Urban Decay

    5.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  13. Laura Mercier

    3N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  14. Il Makiage

    212-66015 15 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  15. Make Up For Ever

    Y255 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  16. bareMinerals

    15 Sandalwood · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  17. Tom Ford

    1.4 Bone · Traceless Foundation Stick

    Likely close Swatch reads about the same

  18. Charlotte Tilbury

    7 Medium · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Bobbi Brown

    Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  20. Ulta Beauty

    Light To Medium Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  21. PÜR

    MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  22. MAC

    N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  23. Exa

    380 Alyssa · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  24. Beauty Bakerie

    335 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  25. Hourglass

    Golden Tan · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  26. Armani Beauty

    4.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Huda Beauty

    240N Toasted Coconut · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  28. ColourPop

    110W Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  29. Fenty Beauty

    240 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  30. Clinique

    WN 38 Stone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  31. NYX Professional Makeup

    Warm Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  32. Kosas

    04 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed warm

  33. Juvia's Place

    650 Alexandria · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  34. VDL

    A06 Cool Deep Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  35. Burt's Bees

    Natural Beige · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Origins

    410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  37. Kevyn Aucoin

    06 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  38. Au Naturale

    Biscay · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  39. Yves Saint Laurent

    B25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Pat McGrath Labs

    14 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.