Origins

400 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth: Lighter than 47% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #ce9f79
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 17 in Clean Glowing Skin Foundation (likely close). In all, 247 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

17 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Warm · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Too Faced

Honey · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

Y300 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Armani Beauty

8.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

40WY · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Light Medium Neutral 200 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
VDL

V05 Warm Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Golden Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

310 Clair 30 C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
bareMinerals

10 Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed cool
PÜR

TG6 Honey · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed olive
Natasha Denona

90N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Buff · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Estée Lauder

6N2 Truffle · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

04W · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F8.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

500 Bogota · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y340 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

220N Custard · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Sand Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
MAC

NC27 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

09 Medium EF · Foundation Balm

Likely close Swatch reads about the same
It Cosmetics

31.5 Medium Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

270 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
ColourPop

145W Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

580 Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Essence

50 Neutral Champagne · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

11 Matira · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Exa

290 Seb · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Tarte

Medium Neutral · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

333 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

12 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66075 75 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Lorac

07 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Soft Chai · Screen Queen Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

045 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Smashbox

2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

340 (lighter)
410 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.