It Cosmetics

Medium in other brands

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth

Lighter than 86% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #eec7a0

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Medium in CC+ Cream Illumination SPF 50+ (likely close). In all, 287 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. It Cosmetics

   Medium · CC+ Cream Illumination SPF 50+

   Likely close Swatch reads about the same · listed warm

2. Hourglass

   Bisque · Vanish Seamless Finish Foundation Stick

   Likely close Swatch reads about the same · listed warm

3. Maybelline

   Fair Porcelain · Fit Me Dewy + Smooth Foundation

   Likely close Swatch reads about the same

4. MAC

   C4 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed warm

5. NARS

   L4 Deauville · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

6. Sephora Collection

   Medium · Perfection Mist Airbrush Foundation

   Likely close Swatch reads about the same · listed neutral

7. bareMinerals

   09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

   Likely close Swatch reads about the same · listed warm

8. Armani Beauty

   3 · Neo Nude Foundation

   Likely close Swatch reads about the same · listed warm

9. KIKO Milano

   WB15 Warm Beige · Full Coverage 2-in-1 Foundation & Concealer

   Likely close Swatch reads about the same · listed warm

10. Shiseido

    140 Porcelain · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads about the same

11. e.l.f. Cosmetics

    4 Light Neutral · Halo Glow Skin Tint SPF 50

    Likely close Swatch reads about the same · listed neutral

12. Bobbi Brown

    Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

13. Tarte

    12N fair neutral · Amazonian Clay Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

14. Laura Mercier

    Macadamia · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

15. Huda Beauty

    140G Cashew · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

16. L'Oréal

    Ivory Beige · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

17. beautyblender

    2.20 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

18. ZOEVA

    100W CNFT · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

19. Fenty Beauty

    3 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

20. Givenchy

    N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

21. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

22. KVD Vegan Beauty

    008 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

23. Pacifica

    37WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

24. Ulta Beauty

    Light to Medium Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

25. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

26. Makeup Revolution

    F2.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

27. Becca Cosmetics

    1W2 Sand · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

28. Milk Makeup

    Golden Light · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

29. Milani

    Medium Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

30. Charlotte Tilbury

    4 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

31. Guerlain

    03W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

32. Dose Of Colors

    111 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

33. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

34. Morphe

    F1.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

35. Smashbox

    1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

36. Juvia's Place

    630 Capri · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

37. NYX Professional Makeup

    Soft Beige · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

38. Essence

    10 · Skin Tint

    Likely close Swatch reads about the same

39. Tom Ford

    0.3 Ivory Silk · Traceless Foundation Stick

    Likely close Swatch reads about the same

40. Lancôme

    315 Versatile Wheat II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 200W
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 345 Warm
• Benefit Cosmetics Shade 3
• Bite Beauty L20
• boscia Venice
• Burt's Bees Buff
• Catrice 002 Porcelain Beige
• Clarins 103N
• Clé de Peau Beauté O10 Light Ocher
• Clinique CN 32 Buttermilk
• ColourPop 50W Light
• Cover FX G30
• CoverGirl 550 Light/Medium
• Dermablend 0C Pale Ivory
• Dior 3 Warm
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Cameo
• Estée Lauder 4N1 Shell Beige
• Exa 410 James
• florence by mills F010
• Flower Beauty L2 Ivory
• Gucci 170W
• Haus Labs 040 Fair
• Hynt Beauty Sand
• Il Makiage 212-88025 25
• ILIA 4 Formosa
• J.Cat Beauty Porcelain
• jane iredale Golden Glow
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 14 Sand
• Koh Gen Do 213
• Kosas Very Light Neutral 100
• L.A. Girl Ivory
• lilah b. b original
• Lorac 06
• Make Up For Ever Y315
• Max Factor 01 FAIR
• Natasha Denona 30W
• No7 1 Crème
• Nudestix 3 Nude
• Ofra Cosmetics 4.25
• Origins 120
• Pat McGrath Labs 13 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Golden Light
• Rare Beauty 190W
• Revlon 220 Natural Beige
• Rimmel London Pearl 001N - Neutral
• rms beauty 11
• Sisley Paris 0W (0B) Porcelaine
• Smith & Cult 150 Warm
• surratt beauty 1 Surreal Skin
• The Ordinary 2.1 P
• Too Faced Ivory
• UOMA Beauty T1W Fair Lady
• Urban Decay 40CP
• VDL V04 Warm Tan
• W3LL People Fair Golden
• Wander Beauty Light Medium
• Wet n Wild Soft Beige
• Winky Lux Medium
• Yves Saint Laurent BD10

Filter every range in the shade finder

Next to it in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

• Light Medium (lighter)
• Neutral Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.