CoverGirl

L80 True Ivory in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth: Lighter than 40% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #c69972
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Armani Beauty 6.5 in Luminous Silk Perfect Glow Flawless Oil-Free Foundation (likely close). In all, 209 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Armani Beauty

6.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed neutral
Lawless

Warmth · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Tarte

48G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
ColourPop

145W Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N08 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Lorac

08 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Coconut · SuperStay Full Coverage Powder Foundation

Likely close Swatch reads about the same
Shiseido

420 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed warm
Guerlain

05N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
PÜR

DG3 Caramel · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Clinique

Fresh Sand · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-cool
Huda Beauty

220N Custard · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Sand Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
VDL

A05.5 Warm Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Catrice

038 Honey Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Origins

530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

40W Sienna · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Morphe

F2.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Burt's Bees

Classic Ivory · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

87W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

11 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Smashbox

2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Estée Lauder

3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Wet n Wild

Bronze Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Lancôme

370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Exa

370 Dawn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66105 105 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Caramel · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Essence

50 Neutral Champagne · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Sephora Collection

21 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD65 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Makeup Revolution

F8.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Warm · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

M10 Golden Natural (lighter)
L50 Fair Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.