KVD Vegan Beauty

054 Medium in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth: Lighter than 40% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads warmer than most shades this deep #c8996a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Laura Mercier Tawny in Flawless Lumière Radiance-Perfecting Foundation (likely close). In all, 189 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Laura Mercier

Tawny · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

4N1 Shell Beige · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Too Faced

Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

7.8 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
Smashbox

3.02 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
Fenty Beauty

350 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral-cool
Milk Makeup

Golden Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Huda Beauty

320G Tres Leches · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Desert Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Catrice

038 Honey Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Origins

530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

87W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

20 Light Cream · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Essence

70 Warm Cashew · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed warm
Lorac

08 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
PÜR

Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Milani

Deep Tan · Screen Queen Foundation

Likely close Swatch reads about the same
NYX Professional Makeup

Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Kosas

Medium Tan Neutral Olive 260 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed olive
Clinique

Fresh Sand · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-cool
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Urban Decay

50 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
VDL

A05.5 Warm Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.100 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Soft Tan · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
jane iredale

Honey Bronze · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

P340 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Hourglass

No. 3 Sand · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
It Cosmetics

35 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Smith & Cult

300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Dermablend

40W Sienna · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

425 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
The Ordinary

3.0 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

21 Sable · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads cooler · listed olive
Tarte

42G Tan Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

310C · Luminous Foundation

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

5 Medium/Tan Warm · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

051 Medium (lighter)
057 Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.