The Ordinary

3.1 Y in other brands

Depth: Lighter than 38% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #c59264
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 420 in Pro Filt'r Hydrating Longwear Foundation (likely close). In all, 260 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

420 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
The Ordinary

3.1 Y · Serum Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Warm Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

340C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lorac

11 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

450 Suede N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC37 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Tarte

42G Tan Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Clé de Peau Beauté

O40 Light Tan Ocher · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

Amber · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Pat McGrath Labs

17 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
Armani Beauty

8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 76 Toasted Wheat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
It Cosmetics

35 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Maybelline

332 Golden Caramel · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Essence

90 Neutral Suede · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Perricone MD

Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Urban Decay

8.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

057 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Gucci

350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

29 Medium Camel Intense · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

3W1.5 Fawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed olive
NARS

Moorea · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Wet n Wild

Caramel · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
jane iredale

Velvet · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Givenchy

P340 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
surratt beauty

10 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
KIKO Milano

NG100 Neutral Gold 100 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed neutral-warm
bareMinerals

24 Latte · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
L'Oréal

Sun Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Max Factor

84 - Soft Toffee · Miracle Pure Skin-Improving Foundation

Likely close Swatch reads about the same
Milani

Deep Tan · Screen Queen Foundation

Likely close Swatch reads about the same
NYX Professional Makeup

Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.80 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Medium Beige · Pro.Matte Foundation

Likely close Swatch reads about the same
Dermablend

65W Golden Bronze · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y434 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Coverage Foundation

3.0 Y (lighter)
3.1 R (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.