Ulta Beauty

Fair Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 85% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads in between warm and cool #e1cab7
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Origins 320 in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation (likely close). In all, 150 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Origins

320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
Laura Mercier

1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed cool
NARS

Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Hourglass

Blanc · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed cool
ColourPop

25W Fair · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
La Mer

03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed warm
VDL

A03 Cool Light Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
PÜR

LN6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F1 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed neutral
Koh Gen Do

123 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

Y105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

1 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
MAC

NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Elcie Cosmetics

Porcelain · Micro Silque Foundation

Likely close Swatch reads warmer · listed neutral
Il Makiage

212-66005 5 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads cooler · listed neutral
jane iredale

Light Beige · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
ZOEVA

020C Amazing · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Huda Beauty

100B Milkshake · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads cooler
bareMinerals

Light · Prime Time BB Tinted Primer Broad Spectrum SPF 30

Likely close Swatch reads cooler
Tom Ford

0.4 Rose · Traceless Soft Matte Foundation

Likely close Swatch reads cooler · listed cool
e.l.f. Cosmetics

Beige · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Snow · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
Fenty Beauty

150 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Wet n Wild

Nude Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Tarte

Medium-Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Likely close Swatch reads cooler
Cover FX

N10 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

01C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Natasha Denona

42 WYMedium · Foundation X+

Likely close Swatch reads warmer · listed warm
Ulta Beauty

Fair Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Au Naturale

Porcelain · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral-cool
Make Up For Ever

R208 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Juice Beauty

05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

0N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed neutral
Armani Beauty

2 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same
Lancôme

095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Juvia's Place

710 Maricao · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Fair Neutral (lighter)
Fair to Light Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.