Foundation Shades

Morphe

F1.30 Cool in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth
Lighter than 90% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #eccdb9
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte fair in BB Blur Tinted Moisturizer SPF 30 (likely close). In all, 258 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    fair · BB Blur Tinted Moisturizer SPF 30

    Likely close Swatch reads about the same · listed neutral

  2. Urban Decay

    10 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  3. jane iredale

    Satin · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Cover FX

    N10 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  6. UOMA Beauty

    T1W White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  7. Makeup Revolution

    F3 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

  8. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  9. Sisley Paris

    000N Snow · Phyto-Teint Nude

    Likely close Swatch reads about the same · listed neutral

  10. MAC

    NW15 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Juice Beauty

    08 Cream · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  12. PÜR

    LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  13. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  14. Dior

    2 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  15. VDL

    V03 Warm Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed warm

  16. Ulta Beauty

    Fair Warm · Velvet Veil Minerals Powder Foundation

    Likely close Swatch reads about the same · listed warm

  17. Maybelline

    120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  18. Natasha Denona

    25 WLight · Foundation X+

    Likely close Swatch reads about the same · listed warm

  19. Too Faced

    Cream Puff · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  20. Clarins

    L2C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  21. Essence

    100 · Foundation Stick

    Likely close Swatch reads about the same

  22. Guerlain

    01C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  23. It Cosmetics

    Light · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads warmer

  24. La Mer

    13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed warm

  25. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

  26. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same

  27. Lancôme

    120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  28. KVD Vegan Beauty

    41 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Tom Ford

    0.4 Rose · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  30. ILIA

    3 Balos · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  31. L'Oréal

    127 Neutral · Infallible Cushion Foundation

    Likely close Swatch reads warmer · listed neutral

  32. Smith & Cult

    110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Estée Lauder

    2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads warmer · listed neutral

  34. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  35. KIKO Milano

    2NR Neutral Rose · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Koh Gen Do

    2 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

  37. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Bobbi Brown

    1 Warm Ivory · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  39. CoverGirl

    220 Creamy Natural · Olay Simply Ageless Foundation

    Likely close Swatch reads warmer

  40. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.