Cover FX

N10 in other brands

Pressed Mineral Foundation · Liquid and cream

Depth

Lighter than 90% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads in between warm and cool #ebceb7

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Juice Beauty 05 Buff in PHYTO-PIGMENTS Flawless Serum Foundation (likely close). In all, 210 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Juice Beauty

   05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

   Likely close Swatch reads about the same · listed warm

2. VDL

   V03 Warm Medium Beige · Perfect Lasting Foundation

   Likely close Swatch reads about the same · listed warm

3. It Cosmetics

   10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed neutral

4. jane iredale

   Light Beige · Liquid Minerals A Foundation

   Likely close Swatch reads about the same · listed cool

5. ZOEVA

   020C Amazing · Authentik Skin Natural Luminous Foundation

   Likely close Swatch reads about the same · listed cool

6. PÜR

   LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

   Likely close Swatch reads about the same · listed neutral-warm

7. Au Naturale

   Porcelain · Zero Gravity C2P Foundation

   Likely close Swatch reads about the same · listed neutral-cool

8. MAC

   NW15 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed neutral

9. La Mer

   13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

   Likely close Swatch reads about the same · listed warm

10. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

11. Givenchy

    Y100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

12. Ulta Beauty

    Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

13. e.l.f. Cosmetics

    Snow · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

14. Cover FX

    N10 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

15. Makeup Revolution

    F2 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

16. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

17. Lancôme

    120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

18. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

19. Laura Mercier

    1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

20. UOMA Beauty

    T1W White Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed warm

21. Lawless

    Sunrise · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

22. NARS

    Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

23. Il Makiage

    212-66005 5 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

24. Estée Lauder

    2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

25. Guerlain

    01C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

26. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same

27. Dior

    2.5 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

28. CoverGirl

    220 Creamy Natural · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

29. Tarte

    12N fair neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

30. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

31. Urban Decay

    10 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads cooler · listed neutral

32. Shiseido

    260 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

33. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads warmer

34. Natasha Denona

    40 NLight Medium · Foundation X+

    Likely close Swatch reads about the same · listed neutral

35. NYX Professional Makeup

    Fair · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

36. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed cool

37. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads warmer

38. Koh Gen Do

    123 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

39. Tom Ford

    0.4 Rose · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

40. ILIA

    3 Balos · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• bareMinerals 10 Cool Beige
• Beauty Bakerie 349 Warm
• beautyblender 1.40 Neutral
• Becca Cosmetics 1N1 Linen
• Bite Beauty L25
• boscia Venice
• Burt's Bees Porcelain
• Clinique CN 08 Linen
• ColourPop 25W Fair
• Dermablend 0N
• Dose Of Colors 106 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Gucci 120N
• Haus Labs 040 Fair
• Hourglass Sand
• Huda Beauty 120B Vanilla
• Hynt Beauty Sand
• J.Cat Beauty Bisque
• Josie Maran Fair Light
• Jouer Cosmetics Soft Beige
• Juvia's Place 710 Maricao
• Kevyn Aucoin 03 ST
• Kosas 02 Tone
• KVD Vegan Beauty 41 Light N
• L.A. Girl Porcelain
• L'Oréal N2, Light
• lilah b. b original
• Lorac 01
• Make Up For Ever R208
• Milani Warm Shell
• Milk Makeup Fair
• Nudestix 2.5 Nude
• Origins 200
• Pacifica 38NF Neutral Fair
• Pat McGrath Labs 7 Light
• Perricone MD Porcelain
• Physicians Formula Fair
• Rare Beauty 120C
• Revlon 210 Sand Beige
• rms beauty 00
• Sephora Collection 1 Driftwood
• Smashbox 1.05
• Smith & Cult 110 Neutral
• surratt beauty 1 Surreal Skin
• The Ordinary 1.2 P
• Too Faced Snow
• W3LL People Pale Ivory
• Wander Beauty Fair Light
• Wet n Wild Soft Ivory
• Winky Lux Light
• Yves Saint Laurent B10

Filter every range in the shade finder

Next to it in Pressed Mineral Foundation

• G10 (lighter)
• P20 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.