Foundation Shades

ZOEVA

020C Amazing in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 91% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #eacfb9
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is jane iredale Light Beige in Liquid Minerals A Foundation (likely close). In all, 195 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed cool

  2. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  3. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  4. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  5. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  7. VDL

    V03 Warm Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  8. NARS

    Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  9. MAC

    NW15 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Laura Mercier

    1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  11. Ulta Beauty

    Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  12. PÜR

    LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  13. Makeup Revolution

    F1 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  15. Il Makiage

    212-66005 5 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Givenchy

    Y100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  17. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  18. e.l.f. Cosmetics

    Snow · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  19. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads warmer

  20. Dior

    2 Warm Peach · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  21. ColourPop

    25W Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  22. La Mer

    13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed warm

  23. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads warmer

  24. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  25. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads warmer · listed warm

  26. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  27. ILIA

    Corsica · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  28. Lancôme

    120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  29. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  30. Clinique

    CN 08 Linen · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  31. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads warmer · listed cool

  32. UOMA Beauty

    T1W White Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed warm

  33. Guerlain

    01C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  34. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  35. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads cooler

  36. Tarte

    Medium-Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler

  37. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same

  38. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads warmer

  39. Lawless

    Sunrise · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  40. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed cool

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.