Foundation Shades

Huda Beauty

100B Milkshake in other brands

#FauxFilter Full Coverage Matte Foundation · Liquid and cream

Depth
Lighter than 90% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #e8cebd
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte Medium-Tan in Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen (likely close). In all, 169 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    Medium-Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same

  2. Il Makiage

    212-66005 5 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Natasha Denona

    N2 - Fair Light Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Makeup Revolution

    F1 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  5. MAC

    NW15 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Maybelline

    Classic Ivory · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  7. Cover FX

    N10 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  8. VDL

    A03 Cool Light Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  9. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  10. ColourPop

    30N Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  11. jane iredale

    Satin · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Dior

    2 Warm Peach · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  13. Hourglass

    Vanilla · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  14. Bobbi Brown

    2.5 Warm Sand · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  15. e.l.f. Cosmetics

    10 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed cool

  16. PÜR

    LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  17. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads warmer · listed cool

  18. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  20. Urban Decay

    10 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Ulta Beauty

    Fair Cool · Effortless Effect Foundation

    Likely close Swatch reads warmer · listed cool

  22. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed warm

  23. Too Faced

    Cream Puff · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  24. bareMinerals

    Light · Prime Time BB Tinted Primer Broad Spectrum SPF 30

    Likely close Swatch reads deeper

  25. Sephora Collection

    05 Porcelain · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  26. Tom Ford

    0.4 Rose · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  27. UOMA Beauty

    T1W White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  28. Koh Gen Do

    13 · Aqua Foundation

    Likely close Swatch reads cooler · listed cool

  29. Wander Beauty

    Fair · Nude Illusion Liquid Foundation

    Likely close Swatch reads cooler

  30. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Charlotte Tilbury

    2 Fair · Light Wonder Foundation

    Likely close Swatch reads deeper

  32. Laura Mercier

    1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed cool

  33. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

  34. Guerlain

    01C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  35. NARS

    Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed warm

  36. Juice Beauty

    08 Cream · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  37. ILIA

    2 Tulum · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads lighter · listed warm

  38. Josie Maran

    Fair Light · Argan Matchmaker Serum Foundation

    Likely close Swatch reads warmer · listed cool

  39. L'Oréal

    400 - Pearl · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads lighter

  40. Jouer Cosmetics

    Alabaster · Essential High Coverage Crème Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in #FauxFilter Full Coverage Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.