Too Faced

Snow in other brands

Born This Way Pressed Powder Foundation · Powder

Depth

Lighter than 86% of the shades in our data

Undertone

Listed as neutral-cool from its retail listing

Swatch

Reads warmer than most shades this deep #e5cbb2

Data

Retailer swatch, January 2021 (how we collect it)

Listed as neutral-cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is e.l.f. Cosmetics Beige in Flawless Finish Foundation (likely close). In all, 188 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. e.l.f. Cosmetics

   Beige · Flawless Finish Foundation

   Likely close Swatch reads about the same · listed cool

2. MAC

   NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed cool

3. L'Oréal

   Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

   Likely close Swatch reads about the same

4. PÜR

   LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

   Likely close Swatch reads about the same · listed warm

5. Laura Mercier

   0W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed warm

6. Natasha Denona

   42 WYMedium · Foundation X+

   Likely close Swatch reads about the same · listed warm

7. Maybelline

   Nude Beige · Dream Radiant Liquid Foundation

   Likely close Swatch reads about the same

8. NARS

   Alaska · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed warm

9. Hourglass

   Ivory · Illusion Hyaluronic Skin Tint

   Likely close Swatch reads about the same · listed cool

10. Tom Ford

    1.3 Nude Ivory · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

11. Ulta Beauty

    Fair to Light Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

12. Koh Gen Do

    123 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

13. Make Up For Ever

    Y305 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

14. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

15. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

16. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

17. ColourPop

    45W Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

18. Givenchy

    Y105 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

19. Guerlain

    01W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

20. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed neutral

21. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed cool

22. Haus Labs

    040 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

23. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

24. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

25. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

26. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads cooler · listed cool

27. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed cool

28. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads cooler · listed warm

29. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed neutral-cool

30. Tarte

    14S Fair Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

31. Revlon

    210 Sand Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

32. Shiseido

    260 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

33. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

34. L.A. Girl

    Porcelain · Pro.Matte Foundation

    Likely close Swatch reads about the same

35. bareMinerals

    05 Sateen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

36. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed warm

37. Lancôme

    095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

38. Juvia's Place

    710 Maricao · I Am Magic Foundation

    Likely close Swatch reads cooler · listed neutral-warm

39. Huda Beauty

    110N Angel Food · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral

40. beautyblender

    1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Armani Beauty 2
• Beauty Bakerie 345 Warm
• Becca Cosmetics 1N1 Linen
• Bite Beauty L25
• Bobbi Brown 3.5 Warm Beige
• boscia Venice
• Burt's Bees Porcelain
• Clinique WN 04 Bone
• CoverGirl 210 Classic Ivory
• Dermablend 0N
• Dior 2 Warm Olive
• Dose Of Colors 108 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Estée Lauder 2N1 Desert Beige
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Gucci 120N
• Hynt Beauty Ivory
• Il Makiage 212-66005 5
• ILIA 3 Balos
• J.Cat Beauty Bisque
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Kevyn Aucoin 02 ST
• Kosas 02 Tone
• KVD Vegan Beauty 004 Light
• Lawless Sunrise
• lilah b. b original
• Makeup Revolution F1
• Milani Light Beige
• Milk Makeup Fair
• Morphe F1.50 Neutral
• Nudestix 2.5 Nude
• NYX Professional Makeup Light Ivory
• Ofra Cosmetics 4.25
• Pacifica 38NF Neutral Fair
• Pat McGrath Labs 7 Light
• Perricone MD Porcelain
• Physicians Formula Fair
• Rare Beauty 120C
• rms beauty 000
• Sephora Collection 1
• Smashbox 1.05
• Smith & Cult 150 Warm
• surratt beauty 1 Surreal Skin
• The Ordinary 1.2 P
• Too Faced Cream Puff
• UOMA Beauty T1W White Pearl
• Urban Decay 0.5
• VDL V03 Warm Medium Beige
• W3LL People Pale Ivory
• Wander Beauty Medium
• Winky Lux Light
• Yves Saint Laurent BD10

Filter every range in the shade finder

Next to it in Born This Way Pressed Powder Foundation

• Porcelain (lighter)
• Vanilla (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.