Maybelline

Ivory in other brands

Dream Urban Cover Flawless Coverage Foundation SPF 50 · Liquid and cream

Depth: Lighter than 85% of the shades in our data
Undertone: Not listed
Swatch: Reads warmer than most shades this deep #e0cab5
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Origins 320 in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation (likely close). In all, 131 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Origins

320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
ColourPop

45W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Fair to Light Neutral · Effortless Effect Foundation

Likely close Swatch reads about the same · listed neutral
Elcie Cosmetics

Porcelain · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Alaska · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Koh Gen Do

113 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Ivory · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed cool
MAC

NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Laura Mercier

1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed cool
Tom Ford

0.5 Porcelain · Traceless Soft Matte Foundation

Likely close Swatch reads warmer · listed neutral
e.l.f. Cosmetics

Beige · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Snow · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
PÜR

LN6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
Lancôme

095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Givenchy

Y105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Wet n Wild

Nude Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Natasha Denona

42 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
Maybelline

Nude Beige · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

1 · Magic Foundation

Likely close Swatch reads cooler · listed neutral-cool
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
La Mer

03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads cooler · listed warm
Benefit Cosmetics

Shade 1 Fair Cool · Hello Happy Velvet Powder Foundation

Likely close Swatch reads warmer · listed cool
It Cosmetics

10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads cooler · listed neutral
VDL

A03 Cool Light Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads cooler · listed cool
Fenty Beauty

150 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F1 · Conceal & Hydrate Foundation

Likely close Swatch reads cooler · listed neutral
jane iredale

Light Beige · Liquid Minerals A Foundation

Likely close Swatch reads cooler · listed cool
ZOEVA

020C Amazing · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads cooler · listed cool
Anastasia Beverly Hills

140N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y325 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads cooler · listed cool
NYX Professional Makeup

Fair · Can't Stop Won't Stop Foundation

Likely close Swatch reads warmer · listed cool
L.A. Girl

Nude · Pro.Matte Foundation

Likely close Swatch reads warmer
Il Makiage

212-66005 5 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads cooler · listed neutral
Cover FX

N10 · Pressed Mineral Foundation

Likely close Swatch reads cooler · listed neutral
Guerlain

01W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Juice Beauty

05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads cooler · listed warm
Au Naturale

Porcelain · Zero Gravity C2P Foundation

Likely close Swatch reads cooler · listed neutral-cool
Lorac

01 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed cool
Catrice

020 Rose Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Dream Urban Cover Flawless Coverage Foundation SPF 50

Classic Ivory (lighter)
Warm Nude (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.