Origins

320 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth: Lighter than 85% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #e1cab5
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline Ivory in Dream Urban Cover Flawless Coverage Foundation SPF 50 (likely close). In all, 154 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Maybelline

Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
Ulta Beauty

Fair Cool · Effortless Effect Foundation

Likely close Swatch reads about the same · listed cool
ColourPop

45W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
NARS

Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Koh Gen Do

123 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed cool
MAC

NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Hourglass

Ivory · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed cool
Elcie Cosmetics

Porcelain · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

Y105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Beige · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Snow · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
PÜR

LN6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
La Mer

03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads cooler · listed warm
Charlotte Tilbury

1 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
Tom Ford

2.7 Vellum · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Nude Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Natasha Denona

42 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
VDL

A03 Cool Light Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads cooler · listed cool
It Cosmetics

10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F1 · Conceal & Hydrate Foundation

Likely close Swatch reads cooler · listed neutral
Benefit Cosmetics

Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed cool
jane iredale

Light Beige · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
ZOEVA

020C Amazing · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Fenty Beauty

150 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66005 5 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads cooler · listed neutral
Anastasia Beverly Hills

140N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y325 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

N10 · Pressed Mineral Foundation

Likely close Swatch reads cooler · listed neutral
Au Naturale

Porcelain · Zero Gravity C2P Foundation

Likely close Swatch reads cooler · listed neutral-cool
Juice Beauty

05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
Catrice

020 Rose Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Guerlain

01C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Juvia's Place

710 Maricao · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Urban Decay

0.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

100B Milkshake · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads cooler
Dermablend

0N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads cooler · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

310 (lighter)
340 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.