Foundation Shades

ColourPop

25W Fair in other brands

Pretty Fresh Foundation · Liquid and cream

Depth
Lighter than 90% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #e6cfba
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Koh Gen Do 113 in Aqua Foundation (likely close). In all, 153 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  2. MAC

    NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  3. NARS

    Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  4. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  5. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  6. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Maybelline

    Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads about the same

  8. Laura Mercier

    1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  9. Ulta Beauty

    Fair Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

  10. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed cool

  11. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  12. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  13. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

  14. e.l.f. Cosmetics

    Beige · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  15. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  16. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  17. Makeup Revolution

    F1 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

  18. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  19. Tom Ford

    0.5 Porcelain · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  20. Givenchy

    Y105 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  21. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  22. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  23. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  24. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  25. PÜR

    LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  26. Il Makiage

    212-66005 5 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed neutral

  27. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed warm

  28. VDL

    V03 Warm Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed warm

  29. Natasha Denona

    42 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  30. Dior

    2 Warm Peach · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads cooler · listed warm

  31. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads deeper · listed neutral

  32. Make Up For Ever

    R260 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  34. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  35. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads cooler

  36. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads deeper

  37. Tarte

    Medium-Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler

  38. ILIA

    Corsica · True Skin Serum Foundation

    Likely close Swatch reads cooler · listed warm

  39. Kosas

    02 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads lighter · listed neutral

  40. Josie Maran

    Fair Light · Argan Matchmaker Serum Foundation

    Likely close Swatch reads cooler · listed cool

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.