Koh Gen Do

123 in other brands

Aqua Foundation · Liquid and cream

Depth

Lighter than 85% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #e3c9b2

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Givenchy Y105 in Teint Couture Everwear 24H Foundation SPF 20 (likely close). In all, 230 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Givenchy

   Y105 · Teint Couture Everwear 24H Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

2. MAC

   NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed cool

3. Laura Mercier

   1C0 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed cool

4. Sisley Paris

   00C Swan · Phyto-Teint Perfection

   Likely close Swatch reads about the same · listed cool

5. e.l.f. Cosmetics

   Beige · Flawless Finish Foundation

   Likely close Swatch reads about the same · listed cool

6. Too Faced

   Snow · Born This Way Pressed Powder Foundation

   Likely close Swatch reads about the same · listed neutral-cool

7. Clé de Peau Beauté

   I10 Very Light Ivory · Radiant Fluid Foundation Matte SPF 20

   Likely close Swatch reads about the same · listed neutral

8. Charlotte Tilbury

   1 · Magic Foundation

   Likely close Swatch reads about the same · listed neutral-cool

9. NARS

   Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed warm

10. Clarins

    L3W · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

11. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

12. PÜR

    LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

13. Ulta Beauty

    Fair to Light Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

14. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed warm

15. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

16. Tom Ford

    2.7 Vellum · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

17. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

18. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

19. Natasha Denona

    42 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

20. ColourPop

    45W Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

21. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

22. bareMinerals

    10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

23. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

24. CoverGirl

    L-3 - Natural Ivory · TruBlend Hydrating Foundation

    Likely close Swatch reads about the same

25. VDL

    A03 Cool Light Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed cool

26. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

27. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

28. Juvia's Place

    710 Maricao · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

29. Makeup Revolution

    F1 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

30. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed cool

31. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

32. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

33. Make Up For Ever

    Y305 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

34. Guerlain

    01W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

35. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

36. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

37. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

38. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads cooler

39. NYX Professional Makeup

    Light Ivory · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed cool

40. Il Makiage

    212-88030 30 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 140N
• Antonym Beige Light
• Beauty Bakerie 345 Warm
• beautyblender 1.40 Neutral
• Becca Cosmetics 1N1 Linen
• Bite Beauty L25
• Bobbi Brown Porcelain
• boscia Venice
• Burt's Bees Porcelain
• Clinique Light
• Dermablend 0N
• Dior 2.5 Neutral
• Dose Of Colors 106 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 115
• Estée Lauder 2N1 Desert Beige
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Gucci 120N
• Haus Labs 040 Fair
• Huda Beauty 110N Angel Food
• Hynt Beauty Sand
• ILIA 3 Balos
• J.Cat Beauty Bisque
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Kevyn Aucoin 03 ST
• KIKO Milano WR01 Warm Rose
• Kosas 02 Tone
• KVD Vegan Beauty 004 Light
• L.A. Girl Porcelain
• Lancôme 095 Ivoire W
• Lawless Sunrise
• lilah b. b original
• Lorac 01
• Max Factor Vanilla
• Milani Warm Shell
• Milk Makeup Fair
• Morphe F1.60 Neutral
• No7 1 Crème
• Nudestix 2.5 Nude
• Ofra Cosmetics 4.25
• Pacifica 38NF Neutral Fair
• Pat McGrath Labs 7 Light
• Perricone MD Porcelain
• Physicians Formula Fair
• Rare Beauty 120C
• Revlon 210 Sand Beige
• Rimmel London Pearl 001N - Neutral
• rms beauty 00
• Sephora Collection 1 Driftwood
• Shiseido 260
• Smashbox 1.05
• Smith & Cult 110 Neutral
• surratt beauty 1 Surreal Skin
• Tarte 12N fair neutral
• The Ordinary 1.2 P
• UOMA Beauty T1W White Pearl
• Urban Decay 0.5
• W3LL People Pale Ivory
• Wander Beauty Medium
• Winky Lux Light
• Yves Saint Laurent BD10

Filter every range in the shade finder

Next to it in Aqua Foundation

• 113 (lighter)
• 143 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.