Foundation Shades

Juvia's Place

710 Maricao in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 81% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads in between warm and cool #e3c5ac
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Soft Ivory in Photo Focus Dewy Foundation (likely close). In all, 222 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Wet n Wild

    Soft Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  2. NYX Professional Makeup

    Light Ivory · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed cool

  3. Origins

    200 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  4. Armani Beauty

    4 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same · listed warm

  5. Laura Mercier

    2W2 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  6. Make Up For Ever

    R208 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  7. bareMinerals

    10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  8. PÜR

    MG2 Bisque · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  9. Guerlain

    02N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  10. Bobbi Brown

    Porcelain · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  11. Charlotte Tilbury

    4 Fair · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Jouer Cosmetics

    Linen · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  13. beautyblender

    2.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  14. Ulta Beauty

    Light Warm · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed warm

  15. Givenchy

    N01 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  16. Urban Decay

    0.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  17. VDL

    A04 Cool Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  18. Hourglass

    Sand · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  19. Physicians Formula

    Fair · Silk Foundation Elixir

    Likely close Swatch reads about the same

  20. Too Faced

    Seashell · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  21. Tom Ford

    2.0 Buff · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  22. Natasha Denona

    40 NLight Medium · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  23. Burt's Bees

    Porcelain · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  24. Koh Gen Do

    213 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  25. Lawless

    Sunrise · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  26. ColourPop

    50W Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  27. La Mer

    13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed warm

  28. Morphe

    F1.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Sephora Collection

    1 Driftwood · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed neutral-cool

  30. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  31. CoverGirl

    220 Creamy Natural · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  32. Tarte

    12N fair neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  33. Yves Saint Laurent

    BD10 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  34. e.l.f. Cosmetics

    13 Fair Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  35. jane iredale

    Amber · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  36. ILIA

    3 Balos · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  37. Beauty Bakerie

    345 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  38. Makeup Revolution

    F2 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

  39. Estée Lauder

    1W2 Sand · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed olive

  40. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.