Almay

Light in other brands

Smart Shade Skintone Matching Makeup · Liquid and cream

Depth

Lighter than 97% of the shades in our data

Undertone

Not listed

Swatch

Reads warmer than most shades this deep #efe1d2

Data

Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Catrice 010 Light Beige in HD Liquid Coverage Foundation (likely close). In all, 103 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Catrice

   010 Light Beige · HD Liquid Coverage Foundation

   Likely close Swatch reads about the same

2. PÜR

   LG3 Bone · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

   Likely close Swatch reads about the same · listed neutral

3. Exa

   530 Terese · High Fidelity Foundation

   Likely close Swatch reads about the same · listed neutral

4. Ulta Beauty

   Very Fair Cool · Moisturizing Foundation Stick

   Likely close Swatch reads about the same · listed cool

5. Natasha Denona

   10 YFair · Foundation X+

   Likely close Swatch reads about the same · listed warm

6. Make Up For Ever

   R210 · Matte Velvet Skin Full Coverage Foundation

   Likely close Swatch reads about the same · listed cool

7. VDL

   V01 Warm Ivory · Perfect Lasting Foundation

   Likely close Swatch reads about the same · listed warm

8. Bobbi Brown

   0 Porcelain · Skin Foundation SPF 15

   Likely close Swatch reads about the same · listed neutral

9. Maybelline

   Natural Ivory · SuperStay Full Coverage Powder Foundation

   Likely close Swatch reads about the same

10. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

11. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

12. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

13. Makeup Revolution

    P6 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads cooler · listed neutral

14. Clinique

    CN 0.5 Shell · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads cooler

15. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads cooler · listed warm

16. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

17. The Ordinary

    1.0 P · Serum Foundation

    Likely close Swatch reads warmer · listed cool

18. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed neutral-warm

19. Hourglass

    Shell · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed neutral

20. ColourPop

    03C Fair · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed cool

21. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads cooler

22. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

23. Estée Lauder

    1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads much cooler · listed neutral-cool

24. Tarte

    Fair · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

25. Anastasia Beverly Hills

    100N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

26. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads about the same

27. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

28. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads much cooler · listed cool

29. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads much cooler · listed neutral

30. Morphe

    Hint of Crème · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads lighter · listed warm

31. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads much cooler · listed neutral

32. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads much cooler

33. It Cosmetics

    Fair Light · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads lighter · listed cool

34. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads much cooler · listed warm

35. Urban Decay

    10NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads lighter · listed neutral

36. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

37. Pat McGrath Labs

    3 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

38. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads much cooler · listed neutral

39. Rare Beauty

    100W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

40. ILIA

    Mallorca · True Skin Serum Foundation

    Likely close Swatch reads cooler · listed neutral

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Armani Beauty 0
• Au Naturale Porcelain
• beautyblender 1.20 Cool
• Becca Cosmetics 1N1 Linen
• Benefit Cosmetics Shade 1 Fair Cool
• Bite Beauty L25
• boscia Venice
• Burt's Bees Porcelain
• Dermablend 0C Linen
• Dose Of Colors 103 Fair
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Fenty Beauty 105
• Flower Beauty L1 Porcelain
• Givenchy P95
• Gucci 110C
• Guerlain 00C
• Haus Labs 030 Fair
• Huda Beauty 110N
• Hynt Beauty Ivory
• Il Makiage 212-66005 5
• J.Cat Beauty Porcelain
• Josie Maran Fair Light
• Jouer Cosmetics Ivory
• Juice Beauty 05 Buff
• Juvia's Place 700 Vienna
• Kevyn Aucoin 01 ST
• Koh Gen Do 113
• KVD Vegan Beauty 002 Light
• L.A. Girl White
• L'Oréal 390 - Snow
• La Mer 130 Warm Ivory
• Laura Mercier 1W1
• Lawless Sunrise
• lilah b. b original
• Lorac 01
• MAC NC10
• Milk Makeup Fair
• Nudestix 1 Nude
• NYX Professional Makeup Light Pale
• Origins 320
• Pacifica 40NF Neutral Fair
• Physicians Formula Fair
• Revlon 110 Ivory
• Sephora Collection 1 Lace
• Shiseido 110
• Smashbox 0.3
• surratt beauty 1 Surreal Skin
• Too Faced Cloud
• W3LL People Medium Golden
• Wander Beauty Fair
• Wet n Wild Nude Ivory
• Winky Lux Light
• Yves Saint Laurent B10

Filter every range in the shade finder

Next to it in Smart Shade Skintone Matching Makeup

• Light/Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.