Sephora Collection

10 Ivory in other brands

Matte Perfection Full Coverage Foundation · Liquid and cream

Depth: Lighter than 83% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #ebc5ae
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Warm Porcelain in Conceal + Perfect Smooth Finish Cream-To-Powder Foundation (likely close). In all, 222 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Tarte

29N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N20 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Sephora Collection

4 Cotton · Matte Perfection Tinted Moisturizer

Likely close Swatch reads about the same
Laura Mercier

Ecru · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Koh Gen Do

2 · Aqua Foundation

Likely close Swatch reads about the same · listed cool
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
La Mer

320 Blush · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
Fenty Beauty

200 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Wander Beauty

Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
MAC

NW20 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

105 Fair · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Dior

3 Cool Rosy · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

40N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Snow · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral-cool
Bite Beauty

L20 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

347 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Light Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

20.5 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
L'Oréal

415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
bareMinerals

05 Fairly Medium · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed cool
boscia

Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Clinique

CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
NYX Professional Makeup

Light Porcelain · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

4 Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T1C White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
PÜR

LP5 Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads warmer · listed cool
Lancôme

240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

1 Fair Neutral Peach · Halo Glow Liquid Filter

Likely close Swatch reads warmer · listed neutral-warm
Juice Beauty

11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads warmer · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Matte Perfection Full Coverage Foundation

05 Porcelain (lighter)
17 Warm Natural (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.