Foundation Shades

PÜR

LP5 Ivory in other brands

4-in-1 Pressed Mineral Powder Foundation SPF 15 · Powder

Depth
Lighter than 82% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #e7c5ad
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Ulta Beauty Fair Cool in Youthful Glow Foundation Serum Drops (likely close). In all, 237 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Fair Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  2. Morphe

    F1.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Sephora Collection

    1 Driftwood · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed neutral-cool

  4. L'Oréal

    Golden Sun · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed warm

  5. CoverGirl

    230 Classic Beige · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  6. jane iredale

    Amber · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  7. ILIA

    3 Balos · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  8. Cover FX

    1 N Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  9. e.l.f. Cosmetics

    1 Fair Neutral Peach · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  10. Juice Beauty

    11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

  11. Too Faced

    Cloud · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. Smith & Cult

    110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  13. MAC

    NW13 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed cool

  14. Natasha Denona

    25 WLight · Foundation X+

    Likely close Swatch reads about the same · listed warm

  15. Tarte

    13N Fair Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  16. Laura Mercier

    Ecru · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  17. NARS

    Terre Neuve · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  18. Bite Beauty

    L25 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  19. Dior

    3.5 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Bobbi Brown

    Porcelain · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  21. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same

  22. Fenty Beauty

    170 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  23. VDL

    A04 Cool Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  24. boscia

    Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  25. Physicians Formula

    Fair · Silk Foundation Elixir

    Likely close Swatch reads about the same

  26. beautyblender

    2.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  27. Estée Lauder

    2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  28. Origins

    200 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  29. Make Up For Ever

    R208 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  30. ColourPop

    55N Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Guerlain

    01C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  32. Koh Gen Do

    2 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

  33. Makeup Revolution

    F2 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

  34. Beauty Bakerie

    349 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  35. Charlotte Tilbury

    4 Fair · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Jouer Cosmetics

    Shell · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed cool

  37. Yves Saint Laurent

    B30 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads cooler · listed neutral

  38. UOMA Beauty

    T1N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Kosas

    03 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  40. Maybelline

    120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-in-1 Pressed Mineral Powder Foundation SPF 15

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.