Almay

Light/Medium in other brands

Smart Shade Skintone Matching Makeup · Liquid and cream

Depth

Lighter than 91% of the shades in our data

Undertone

Not listed

Swatch

Reads cooler than most shades this deep #f5ccb9

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 12B fair beige in face tape foundation (likely close). In all, 191 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Tarte

   12B fair beige · face tape foundation

   Likely close Swatch reads about the same · listed cool

2. Wander Beauty

   Light Medium · Nude Illusion Liquid Foundation

   Likely close Swatch reads about the same

3. Haus Labs

   100 Light · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads about the same · listed warm

4. e.l.f. Cosmetics

   3 Fair Cool · Halo Glow Skin Tint SPF 50

   Likely close Swatch reads about the same · listed cool

5. W3LL People

   Dark Neutral · Bio Base Pressed Foundation

   Likely close Swatch reads about the same · listed neutral

6. ILIA

   Salina · True Skin Serum Foundation

   Likely close Swatch reads about the same · listed neutral-warm

7. Dior

   010 Ivory · Diorskin Forever Perfect Matte Powder Foundation

   Likely close Swatch reads about the same

8. Essence

   50 · Foundation Stick

   Likely close Swatch reads about the same

9. bareMinerals

   01 Opal · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

   Likely close Swatch reads about the same · listed cool

10. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed cool

11. La Mer

    200 Dune · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

12. Smashbox

    1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

13. Maybelline

    112 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads warmer · listed neutral

14. KIKO Milano

    1.6NR Neutral Rose · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

15. Smith & Cult

    130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

16. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

17. Sephora Collection

    3 Cashmere · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

18. L'Oréal

    415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads warmer

19. Clinique

    0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

20. NYX Professional Makeup

    Light Porcelain · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

21. Milk Makeup

    Buff · Flex Foundation Stick

    Likely close Swatch reads warmer · listed neutral

22. Make Up For Ever

    Y235 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

23. Laura Mercier

    Dune · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

24. Yves Saint Laurent

    B20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

25. KVD Vegan Beauty

    105 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads warmer

26. Tom Ford

    3.5 Ivory Rose · Traceless Foundation Stick

    Likely close Swatch reads warmer

27. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

28. Sisley Paris

    1C Petal · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed cool

29. Too Faced

    Taffy · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

30. Cover FX

    P20 · Power Play Foundation

    Likely close Swatch reads about the same · listed cool

31. CoverGirl

    10 - Fair · Simply Ageless Skin Perfector Essence

    Likely close Swatch reads lighter

32. Benefit Cosmetics

    1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

33. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

34. NARS

    L1 Oslo · Natural Radiant Longwear Foundation

    Likely close Swatch reads warmer · listed cool

35. Pat McGrath Labs

    9 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

36. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads warmer

37. Bobbi Brown

    0 Porcelain · Skin Weightless Powder Foundation

    Likely close Swatch reads warmer · listed neutral

38. Makeup Revolution

    F4 · Conceal & Glow Foundation

    Likely close Swatch reads deeper · listed cool

39. Hourglass

    Cream · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads deeper · listed cool

40. Rare Beauty

    150C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Armani Beauty 4.25
• Au Naturale Porcelain
• Beauty Bakerie 347 Cool
• beautyblender 3.15 Cool
• boscia Venice
• Burt's Bees Porcelain
• Catrice 007N
• Charlotte Tilbury 2 COOL
• Clarins L2C
• Clé de Peau Beauté I10 Very Light Ivory
• ColourPop 40N Light
• Dermablend 0N
• Dose Of Colors 106 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Estée Lauder 2C3 Fresco
• Exa 470 Stefania
• Fenty Beauty 200
• florence by mills F010
• Flower Beauty L2 Ivory
• Givenchy P105
• Gucci 110C
• Guerlain 035C
• Huda Beauty 335B
• Hynt Beauty Sand
• Il Makiage 212-88005 5
• It Cosmetics 20.5 Light Neutral
• jane iredale Satin
• Josie Maran RG10 Supernatural
• Jouer Cosmetics Warm Ivory
• Juice Beauty 08 Cream
• Juvia's Place 740 Marisol
• Kevyn Aucoin 04 ST
• Koh Gen Do 2
• Kosas 03 Tone
• L.A. Girl Porcelain
• Lancôme 220 Versatile Buff II
• Lawless Pristine
• lilah b. b original
• Lorac 03
• MAC NW20
• Max Factor C10 Fair Porcelain
• Milani Ivory
• Morphe F1.30 Cool
• Natasha Denona 40N
• No7 1 Crème
• Nudestix 2 Nude
• Origins 200
• Pacifica 36CL Cool Light
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Blush Medium
• Revlon 110 Ivory
• Rimmel London Pearl 001N - Neutral
• rms beauty 11
• Shiseido 110 Alabaster
• surratt beauty 2 Surreal Skin
• The Ordinary 1.2 P
• Ulta Beauty Light Cool
• Urban Decay 10
• VDL V03 Warm Medium Beige
• Wet n Wild Rose Ivory
• Winky Lux Light
• ZOEVA 090C Charismatic

Filter every range in the shade finder

Next to it in Smart Shade Skintone Matching Makeup

• Light (lighter)
• 400 Medium Meets Deep (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.