Foundation Shades

Bobbi Brown

4 Natural in other brands

Skin Foundation SPF 15 · Liquid and cream

Depth
Lighter than 87% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads in between warm and cool #efc9af
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique CN 10 Alabaster in Even Better Clinical Serum Foundation Broad Spectrum SPF 25 (likely close). In all, 232 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Clinique

    CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  2. Pat McGrath Labs

    10 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  3. Lancôme

    240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  4. Dior

    3.5 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Fenty Beauty

    160 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Shiseido

    110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Beauty Bakerie

    349 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  8. NYX Professional Makeup

    Light Ivory · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  9. Tarte

    32S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  10. CoverGirl

    Buff Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  11. Milani

    Warm Shell · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  12. Too Faced

    Cloud · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  13. Smith & Cult

    110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Make Up For Ever

    Y225 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  15. Sephora Collection

    19 Warm Linen · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  16. Laura Mercier

    Medium Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

  17. Makeup Revolution

    F2 · Conceal & Glow Foundation

    Likely close Swatch reads about the same · listed cool

  18. Cover FX

    1 N Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  19. e.l.f. Cosmetics

    1 Fair Neutral Peach · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  20. Juice Beauty

    11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

  21. MAC

    NW13 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed cool

  22. La Mer

    320 Blush · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  23. Kevyn Aucoin

    03 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  24. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  25. L'Oréal

    Golden Sun · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed warm

  26. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  27. Milk Makeup

    Shell · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  28. Bobbi Brown

    1 Warm Ivory · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  29. Ulta Beauty

    Fair Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Juvia's Place

    730 Isla · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  31. jane iredale

    Amber · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  32. Armani Beauty

    2 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  33. ILIA

    Bowen · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  34. Maybelline

    120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  35. Rare Beauty

    140C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  36. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  37. Koh Gen Do

    2 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

  38. Bite Beauty

    L20 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  39. Morphe

    F1.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Huda Beauty

    250G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Skin Foundation SPF 15

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.