Too Faced

Snow in other brands

Born This Way Foundation · Liquid and cream

Depth: Lighter than 87% of the shades in our data
Undertone: Listed as neutral-cool from its retail listing
Swatch: Reads cooler than most shades this deep #edc9b2
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline 120 Classic Ivory in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 229 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Maybelline

120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Koh Gen Do

2 · Aqua Foundation

Likely close Swatch reads about the same · listed cool
Smith & Cult

110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

347 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed cool
Dior

2 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

40N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

41 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Ecru · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Tarte

22B Light Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
Bobbi Brown

4 Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Sephora Collection

4 Cotton · Matte Perfection Tinted Moisturizer

Likely close Swatch reads about the same
MAC

NW20 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
Clinique

CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Makeup Revolution

F2 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

N20 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Golden Sun · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same · listed warm
La Mer

320 Blush · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Fair Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
ILIA

3 Balos · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral-cool
Urban Decay

10 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

200 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

8 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Wander Beauty

Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Gucci

110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

1 Fair Neutral Peach · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral-warm
Juice Beauty

11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Light Porcelain · Can't Stop Won't Stop Foundation

Likely close Swatch reads cooler · listed neutral
CoverGirl

230 Classic Beige · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
jane iredale

Amber · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
PÜR

LP5 Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T1W White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
boscia

Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
Morphe

F1.60 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Foundation

Cloud (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.