Tarte

29N in other brands

SEA Water Foundation Broad Spectrum SPF 15 · Liquid and cream

Depth: Lighter than 85% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads cooler than most shades this deep #edc6ae
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Make Up For Ever Y225 in Ultra HD Invisible Cover Stick Foundation (likely close). In all, 228 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
La Mer

320 Blush · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

10 Ivory · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

N20 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Ecru · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Tarte

22B Light Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
Fenty Beauty

200 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Dior

3.5 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Koh Gen Do

2 · Aqua Foundation

Likely close Swatch reads about the same · listed cool
Bite Beauty

L20 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Clinique

CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Too Faced

Snow · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral-cool
Wander Beauty

Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Maybelline

122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

105 Fair · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
L'Oréal

415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Bobbi Brown

4 Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Lancôme

220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
bareMinerals

05 Fairly Medium · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed cool
MAC

NW20 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

20.5 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Natasha Denona

40N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

10 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
Beauty Bakerie

347 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

No. 1.5 Nude · Veil Fluid Makeup

Likely close Swatch reads about the same · listed cool
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Huda Beauty

300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Juvia's Place

730 Isla · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
Rare Beauty

140C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in SEA Water Foundation Broad Spectrum SPF 15

27H (lighter)
29G (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.