Foundation Shades

Juvia's Place

730 Isla in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 82% of the shades in our data
Undertone
Listed as neutral-cool from its retail listing
Swatch
Reads in between warm and cool #ecc4a8
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smith & Cult 160 Neutral in Veiled Threat Weightless Micro-Blurring Foundation (likely close). In all, 248 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  3. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  4. Bobbi Brown

    Cool Ivory · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  5. Armani Beauty

    2 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  6. NYX Professional Makeup

    Light Ivory · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  7. MAC

    NC41 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  8. ILIA

    5 Bom Bom · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Bite Beauty

    L20 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  10. Sephora Collection

    19 Warm Linen · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  11. Yves Saint Laurent

    B40 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  12. CoverGirl

    520 Fair · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  13. Too Faced

    Almond · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. Dior

    3 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Tarte

    32S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  16. Gucci

    130W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  17. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  18. Juice Beauty

    14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  19. Cover FX

    N30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Clinique

    CN 02 Breeze · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  21. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  22. e.l.f. Cosmetics

    1 Fair Neutral Peach · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  23. Pat McGrath Labs

    10 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  24. NARS

    Yukon · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  25. Shiseido

    110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  26. La Mer

    320 Blush · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  27. Lorac

    03 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  28. UOMA Beauty

    T1W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  29. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  30. L'Oréal

    Shell Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  31. Laura Mercier

    Ecru · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  32. beautyblender

    1.50 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  33. Make Up For Ever

    Y225 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  34. Milani

    Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  35. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  36. ZOEVA

    090C Charismatic · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  37. Lancôme

    240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  38. It Cosmetics

    Fair Light · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  39. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  40. Tom Ford

    2.5 Linen · Traceless Foundation Stick

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.