Foundation Shades

Jouer Cosmetics

Warm Ivory in other brands

Essential High Coverage Crème Foundation · Liquid and cream

Depth
Lighter than 78% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads cooler than most shades this deep #e3c1ae
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is PÜR MP1 Ivory Beige in 4-In-1 Love Your Selfie Longwear Foundation & Concealer (likely close). In all, 193 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. PÜR

    MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  2. bareMinerals

    9.5 Flax · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  3. ColourPop

    40N Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Sephora Collection

    2 Birch · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed neutral

  5. Yves Saint Laurent

    BR10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Dior

    4 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  7. Tarte

    10N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  8. boscia

    Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  9. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  10. Natasha Denona

    50 WNWarm · Foundation X+

    Likely close Swatch reads about the same · listed neutral-warm

  11. Makeup Revolution

    F4 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

  12. UOMA Beauty

    T2N White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Amorepacific

    102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  14. Charlotte Tilbury

    3 Fair · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Catrice

    040 Warm Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  16. ILIA

    10 Porto Ferro · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads warmer · listed warm

  17. NARS

    Terre Neuve · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  18. MAC

    NW20 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  19. Clinique

    Light · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads about the same

  20. Guerlain

    00N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  21. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  22. Bite Beauty

    L25 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads warmer · listed warm

  23. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  24. Cover FX

    N10 · Natural Finish Foundation

    Likely close Swatch reads warmer · listed neutral

  25. La Mer

    23 Warm Vanilla · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed warm

  26. Wander Beauty

    Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  27. Haus Labs

    050 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  28. Fenty Beauty

    170 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  29. Beauty Bakerie

    347 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed cool

  30. Koh Gen Do

    2 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

  31. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  32. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed cool

  33. Givenchy

    N03 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  34. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads cooler · listed cool

  35. Nudestix

    2.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  36. KVD Vegan Beauty

    105 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  37. Milani

    Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same · listed warm

  38. lilah b.

    b original · Marvelous Matte Crème Foundation

    Likely close Swatch reads about the same · listed cool

  39. Wet n Wild

    Rose Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  40. Ulta Beauty

    Light To Medium Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Essential High Coverage Crème Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.