Foundation Shades

Milk Makeup

Buff in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 90% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #f5cbb3
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tom Ford 3.5 Ivory Rose in Traceless Foundation Stick (likely close). In all, 203 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tom Ford

    3.5 Ivory Rose · Traceless Foundation Stick

    Likely close Swatch reads about the same

  2. Bobbi Brown

    0 Porcelain · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Maybelline

    122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  4. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  5. Dr. Dennis Gross Skincare

    Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads about the same

  6. L'Oréal

    415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  7. Haus Labs

    070 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Rare Beauty

    140C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  9. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  10. Lancôme

    220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  11. ILIA

    Salina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  12. bareMinerals

    01 Opal · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

  13. Sephora Collection

    4 Cotton · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  14. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  15. KVD Vegan Beauty

    42 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Clinique

    0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  17. Smith & Cult

    130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Dior

    020 Light Beige · Diorskin Forever Perfect Matte Powder Foundation

    Likely close Swatch reads about the same

  19. Cover FX

    G30 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  20. Shiseido

    110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Tarte

    8B porcelain beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

  22. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  23. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  24. La Mer

    320 Blush · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  25. Too Faced

    Cloud · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  26. Yves Saint Laurent

    B20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  27. florence by mills

    F010 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed cool

  28. NARS

    L1 Oslo · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  29. Ulta Beauty

    Light Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  30. Pacifica

    36CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  31. Huda Beauty

    330N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  32. NYX Professional Makeup

    Light Porcelain · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Wander Beauty

    Light Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  34. Natasha Denona

    P1 - Fair Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  35. Make Up For Ever

    Y225 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  36. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  37. Laura Mercier

    Dune · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads cooler · listed neutral

  38. Almay

    Light/Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads cooler

  39. Pat McGrath Labs

    10 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  40. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.