ILIA

Bowen in other brands

True Skin Serum Foundation · Liquid and cream

Depth

Lighter than 83% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads cooler than most shades this deep #ecc4ab

Data

Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Kevyn Aucoin 04 ST in Stripped Nude Skin Tint (likely close). In all, 229 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Kevyn Aucoin

   04 ST · Stripped Nude Skin Tint

   Likely close Swatch reads about the same

2. Bite Beauty

   L20 · Changemaker Supercharged Micellar Foundation

   Likely close Swatch reads about the same · listed warm

3. La Mer

   320 Blush · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

4. Tarte

   29N · SEA Water Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed neutral

5. Cover FX

   N20 · Power Play Foundation

   Likely close Swatch reads about the same · listed neutral

6. Ulta Beauty

   Light Cool · Moisturizing Foundation Stick

   Likely close Swatch reads about the same · listed cool

7. NARS

   L2.5 Yukon · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed cool

8. Fenty Beauty

   200 · Pro Filt'r Soft Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

9. Make Up For Ever

   Y225 · Ultra HD Invisible Cover Stick Foundation

   Likely close Swatch reads about the same · listed warm

10. Sephora Collection

    10 Ivory · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

11. Milani

    Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same · listed warm

12. Laura Mercier

    Ecru · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

13. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

14. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

15. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

16. Shiseido

    110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

17. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

18. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

19. UOMA Beauty

    T1C White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

20. Yves Saint Laurent

    B40 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

21. Dior

    3.5 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

22. Juvia's Place

    730 Isla · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

23. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

24. MAC

    NW13 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed cool

25. Bobbi Brown

    Cool Ivory · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

26. Becca Cosmetics

    1C2 Ivory · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

27. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

28. Clinique

    CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

29. Wander Beauty

    Golden Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

30. Maybelline

    122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

31. Armani Beauty

    4.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

32. Koh Gen Do

    2 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

33. Too Faced

    Cloud · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral-cool

34. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

35. Lancôme

    220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

36. Pat McGrath Labs

    10 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

37. bareMinerals

    05 Fairly Medium · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

38. CoverGirl

    530 Fair/Light · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

39. L'Oréal

    415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

40. e.l.f. Cosmetics

    1 Fair Neutral Peach · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Au Naturale Porcelain
• Beauty Bakerie 347 Cool
• beautyblender 1.50 Cool
• Benefit Cosmetics Shade 3
• boscia Venice
• Burt's Bees Porcelain
• Catrice 040 Warm Beige
• Charlotte Tilbury 3 COOL
• ColourPop 40N Light
• Dermablend 15C
• Dose Of Colors 106 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Estée Lauder 1C0 Shell
• Exa 470 Stefania
• florence by mills F010
• Flower Beauty M1 Natural Beige
• Gucci 140W
• Haus Labs 070 Fair
• Hynt Beauty Sand
• Il Makiage 212-66010 10
• ILIA 5 Bom Bom
• J.Cat Beauty Rose Beige
• jane iredale Amber
• Josie Maran RG10 Supernatural
• Jouer Cosmetics Warm Ivory
• Juice Beauty 11 Rosy Beige
• Kosas 03 Tone
• KVD Vegan Beauty 105 Fair
• L.A. Girl Porcelain
• Lawless Sunrise
• lilah b. b original
• Lorac 03
• Makeup Revolution F2
• Milk Makeup Crème
• Morphe F1.60 Neutral
• Natasha Denona 40N
• Nudestix 2.5 Nude
• NYX Professional Makeup Light Ivory
• Origins 200
• Pacifica 36CL Cool Light
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR LP5 Ivory
• Rare Beauty 140C
• Revlon 200 Nude
• Smashbox 1.0
• surratt beauty 2 Surreal Skin
• The Ordinary 1.2 P
• Tom Ford 3.5 Ivory Rose
• Urban Decay 41CP
• VDL A04 Cool Medium Beige
• W3LL People Dark Neutral
• Wet n Wild Nude Ivory
• Winky Lux Medium
• ZOEVA 090C Charismatic

Filter every range in the shade finder

Next to it in True Skin Serum Foundation

• Milos (lighter)
• Catalina (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.