Maybelline

120 Classic Ivory in other brands

Fit Me Matte + Poreless Liquid Foundation · Liquid and cream

Depth: Lighter than 88% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #edcab4
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Snow in Born This Way Foundation (likely close). In all, 227 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Too Faced

Snow · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral-cool
Tarte

16B Fair-Light Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

347 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed cool
Dior

2 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
Koh Gen Do

2 · Aqua Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F3 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

40N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

41 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

10 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N20 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T1W White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW20 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

3 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed cool
Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Satin · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Light Porcelain · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F1.30 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

Ecru · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Juice Beauty

08 Cream · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

4 Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Fair Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
ILIA

3 Balos · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral-cool
Wander Beauty

Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Il Makiage

212-66010 10 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

B30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Clinique

CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
boscia

Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Gucci

110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Golden Sun · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same · listed warm
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
CoverGirl

230 Classic Beige · Olay Simply Ageless Foundation

Likely close Swatch reads warmer
PÜR

LP5 Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Estée Lauder

2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads warmer · listed neutral
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

320 Blush · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

8 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Matte + Poreless Liquid Foundation

118 Light Beige (lighter)
122 Creamy Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.