Maybelline

Classic Ivory in other brands

Super Stay Longwear Liquid Foundation 30Hr Wear · Liquid and cream

Depth: Lighter than 93% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #f0d3c1
Data: Maybelline's own website, October 2026 (how we collect it)

The closest shade in another brand is Fenty Beauty 120 in Pro Filt'r Soft Matte Powder Foundation (likely close). In all, 180 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

120 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

2 Sand · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Too Faced

Cream Puff · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed cool
Wander Beauty

Fair Light · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Dior

2 Cool Rosy · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

400 - Pearl · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Clinique

CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Tarte

Medium-Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Likely close Swatch reads about the same
bareMinerals

01 Fair · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

110N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Yves Saint Laurent

B10 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Vanilla · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed cool
Morphe

F1.30 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
MAC

NW15 · Studio Fix Powder Plus Foundation

Likely close Swatch reads warmer · listed neutral
Huda Beauty

100B Milkshake · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same
Guerlain

00C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads warmer · listed cool
ILIA

2 Tulum · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads warmer · listed warm
Beauty Bakerie

351 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

00 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same
Cover FX

N10 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

Natural · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads warmer · listed cool
PÜR

LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads warmer · listed neutral-warm
Il Makiage

212-66005 5 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

2 Silk · Matte Perfection Tinted Moisturizer

Likely close Swatch reads cooler
La Mer

12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads cooler · listed neutral
Urban Decay

10 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

0.5 Porcelain · Traceless Foundation Stick

Likely close Swatch reads about the same
UOMA Beauty

T1W White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

24W · Foundation X+

Likely close Swatch reads warmer · listed warm
Makeup Revolution

F3 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

2 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

6 Light · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads warmer
VDL

V03 Warm Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads warmer · listed warm
Juice Beauty

08 Cream · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

10 Fair Cool · Soft Glam Satin Foundation

Likely close Swatch reads warmer · listed cool
Givenchy

P95 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads lighter and warmer · listed cool
Laura Mercier

1W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads warmer · listed neutral-cool
ZOEVA

020C Amazing · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads warmer · listed cool
Milk Makeup

Snow · Flex Foundation Stick

Likely close Swatch reads about the same · listed cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Super Stay Longwear Liquid Foundation 30Hr Wear

Light Beige (lighter)
Nude Beige (deeper)

Colours come from Maybelline's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.