Wet n Wild

Soft Ivory in other brands

Photo Focus Dewy Foundation · Liquid and cream

Depth: Lighter than 82% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #e4c6ac
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Juvia's Place 710 Maricao in I Am Magic Foundation (likely close). In all, 222 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Juvia's Place

710 Maricao · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

Light Ivory · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed cool
Origins

200 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

4 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2W2 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Light Warm · Effortless Effect Foundation

Likely close Swatch reads about the same · listed warm
PÜR

MG2 Bisque · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Hourglass

Sand · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Linen · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

2.0 Buff · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

40 NLight Medium · Foundation X+

Likely close Swatch reads about the same · listed neutral
ColourPop

50W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

3.5 Warm Beige · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Guerlain

02N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Burt's Bees

Porcelain · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

Y100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
bareMinerals

10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed cool
Make Up For Ever

R208 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Lawless

Sunrise · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
VDL

A04 Cool Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

1W2 Sand · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed olive
beautyblender

2.10 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Seashell · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed cool
Koh Gen Do

213 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

13 Fair Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

110N Angel Food · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Physicians Formula

Fair · Silk Foundation Elixir

Likely close Swatch reads about the same
Charlotte Tilbury

1 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
Catrice

020 Rose Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Au Naturale

Porcelain · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral-cool
Urban Decay

0.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

040 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed warm
Tarte

15N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
CoverGirl

220 Creamy Natural · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
Dior

2.5 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

345 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.60 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads cooler · listed neutral
Sephora Collection

1 Driftwood · Make No Mistake Foundation & Concealer Stick

Likely close Swatch reads cooler · listed neutral-cool

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Photo Focus Dewy Foundation

Nude Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.