It Cosmetics

Light in other brands

Bye Bye Lines Sheer Liquid Foundation · Liquid and cream

Depth: Lighter than 90% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #edceb6
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is jane iredale Radiant in Liquid Minerals A Foundation (likely close). In all, 220 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

jane iredale

Radiant · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N10 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
Juice Beauty

08 Cream · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
PÜR

LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Makeup Revolution

F1 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Au Naturale

Porcelain · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral-cool
VDL

V03 Warm Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
MAC

N4 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Snow · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
La Mer

13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T1W White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Fair · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Lawless

Sunrise · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Catrice

020 Rose Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Dior

2.5 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

30CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

220 Creamy Natural · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
Tarte

12N fair neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

Y100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Rare Beauty

120C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
ZOEVA

020C Amazing · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

120B Vanilla · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same
Ulta Beauty

Fair Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Clinique

WN 04 Bone · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Shiseido

240 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed neutral
Armani Beauty

2 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same
ILIA

3 Balos · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral-cool
Benefit Cosmetics

Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed cool
L'Oréal

N2, Light · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Guerlain

01C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Fenty Beauty

180 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

1 Warm Ivory · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Shell · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.30 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads cooler · listed cool
Maybelline

Classic Ivory · Dream Radiant Liquid Foundation

Likely close Swatch reads warmer
Natasha Denona

41WY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads warmer · listed warm
W3LL People

Pale Ivory · Narcissist Foundation Stick

Likely close Swatch reads warmer · listed neutral-warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Lines Sheer Liquid Foundation

Fair (lighter)
Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.