Origins

540 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth: Lighter than 47% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #cca178
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 33.5 Golden Walnut in 10 Hour Wear Perfection Foundation (likely close). In all, 219 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

33.5 Golden Walnut · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

Light Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Exa

290 Seb · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Pat McGrath Labs

15 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N07 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Lorac

10 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

31.5 Medium Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Hourglass

Warm Amber · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
VDL

V05 Warm Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

1.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

90N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

107.5 Ivory Beige · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Wet n Wild

Bronze Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Lancôme

340 Clair 35 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Urban Decay

6.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

8.7 Golden Almond · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Sand · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

6 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Huda Beauty

310G Amaretti · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F8.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

22 Light Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

120W Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66070 70 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Buff · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
NARS

M6 Aruba · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y365 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05W · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Natural · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Clinique

CN 90 Sand · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
KVD Vegan Beauty

036 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Beauty Bakerie

331 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC30 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
The Ordinary

3.0 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Lawless

Nomad · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Light Medium Neutral 200 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
jane iredale

Honey Bronze · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Medium Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
Essence

40 Neutral Vanilla · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Dior

2.5 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

530 (lighter)
600 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.