It Cosmetics

Medium in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 56% of the shades in our data
Undertone: Not listed
Swatch: Reads warmer than most shades this deep #d5a981
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is PÜR MG5 Beige in 4-in-1 Pressed Mineral Powder Foundation SPF 15 (likely close). In all, 257 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

PÜR

MG5 Beige · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Estée Lauder

2N1 Desert · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Lancôme

340 Bisque N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

31 Medium Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Huda Beauty

240N Toasted Coconut · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Laura Mercier

Chai · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW35 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
Fenty Beauty

7 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

YN6 - Light Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

25 Beige · MicroSmooth Baked Powder Foundation

Likely close Swatch reads about the same
Essence

30 Neutral Ivory · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Warm Beige · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y305 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F9 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Natural · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

021 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

1.4 Bone · Traceless Foundation Stick

Likely close Swatch reads about the same
Anastasia Beverly Hills

230N · Luminous Foundation

Likely close Swatch reads about the same · listed cool
Tarte

27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Exa

440 Katey · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 24 Cork · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Medium Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Fair · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Au Naturale

Seville · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

15 Sandalwood · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Beauty Bakerie

335 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Milani

Natural Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
L'Oréal

Nude Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Burt's Bees

Natural Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

039 Warm Driftwood · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Gucci

240W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Cashew · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Neutral Tan (lighter)
Rich (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.