ColourPop

110W Medium in other brands

Pretty Fresh Foundation · Liquid and cream

Depth

Lighter than 62% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads warmer than most shades this deep #d4ae87

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 110 Ivoire C in Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 (likely close). In all, 285 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Lancôme

   110 Ivoire C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

   Likely close Swatch reads about the same

2. MAC

   NW20 · Studio Radiance Serum-Powered Foundation

   Likely close Swatch reads about the same · listed cool

3. Laura Mercier

   4C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed olive

4. Milani

   Warm Bisque · Screen Queen Foundation

   Likely close Swatch reads about the same · listed warm

5. Beauty Bakerie

   337 Warm · InstaBake Aqua Glass Foundation

   Likely close Swatch reads about the same · listed warm

6. Hourglass

   Golden Tan · Illusion Hyaluronic Skin Tint

   Likely close Swatch reads about the same · listed warm

7. Au Naturale

   Biscay · Zero Gravity C2P Foundation

   Likely close Swatch reads about the same · listed neutral-cool

8. NARS

   M1.5 Vallauris · Light Reflecting Advanced Skincare Foundation

   Likely close Swatch reads about the same · listed cool

9. Shiseido

   330 Bamboo · Revitalessence Skin Glow Foundation SPF 30

   Likely close Swatch reads about the same

10. KVD Vegan Beauty

    018 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

11. CoverGirl

    M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

12. Tom Ford

    5.6 Ivory Beige · Traceless Foundation Stick

    Likely close Swatch reads about the same

13. Huda Beauty

    340G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

14. Revlon

    210 Crème Brulee · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

15. Make Up For Ever

    Y255 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

16. Bobbi Brown

    Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

17. Makeup Revolution

    F7 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

18. Armani Beauty

    2 · Maestro Fusion Makeup SPF 15 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

19. L'Oréal

    Neutral 200 · Lumi Le Glow Tint

    Likely close Swatch reads about the same · listed neutral

20. bareMinerals

    7.5 Dune · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

21. Anastasia Beverly Hills

    305N · Luminous Foundation

    Likely close Swatch reads about the same · listed olive

22. Too Faced

    Golden Beige · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

23. PÜR

    TG1 Latte · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

24. NYX Professional Makeup

    Nude · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

25. Sephora Collection

    12 Light Ecru · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

26. Exa

    350 KB · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

27. Catrice

    008 Fair Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

28. Burt's Bees

    Natural Beige · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

29. It Cosmetics

    Neutral Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler · listed neutral

30. Natasha Denona

    42 MY · Face Glow Foundation

    Likely close Swatch reads about the same · listed warm

31. Ulta Beauty

    Fair to Light Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

32. Maybelline

    Light Beige · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

33. Tarte

    27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads cooler · listed warm

34. Essence

    10 Cool Porcelain · Pretty Natural Hydrating Foundation

    Likely close Swatch reads cooler · listed cool

35. Fenty Beauty

    175 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

36. Juvia's Place

    650 Alexandria · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

37. VDL

    A06 Cool Deep Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

38. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

39. Clé de Peau Beauté

    O30 Medium Ocher · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads cooler · listed neutral

40. Clarins

    01 · Skin Illusion Tinted Moisturiser SPF 25

    Likely close Swatch reads about the same

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Fair
• Amorepacific 204 Light/Medium Yellow
• Antonym Dark
• beautyblender 2.50 Neutral
• Becca Cosmetics 1N3 Cashmere
• Bite Beauty M90
• boscia Manhattan Beach
• Charlotte Tilbury 7 Medium
• Clinique WN 38 Stone
• COOLA Golden
• Cover FX 2 N Light
• Dermablend 20W Cashew Beige
• Dior 4 Warm
• Dose Of Colors 118 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics Fair 140 W - fair with warm undertones
• Elcie Cosmetics Cameo
• Estée Lauder 1W2 Sand
• florence by mills L040
• Flower Beauty M1 Natural Beige
• Givenchy N200
• Gucci 240W
• Guerlain 04W
• Haus Labs 145 Light
• Hynt Beauty Bronzed Beige
• Il Makiage 212-66015 15
• ILIA Bedarra
• J.Cat Beauty Natural
• jane iredale Suntan
• Josie Maran Medium Dark
• Jouer Cosmetics Golden Sand
• Juice Beauty 10 Naked Beige
• Kevyn Aucoin 06 Medium EF
• KIKO Milano NG60 Neutral Gold 60
• Koh Gen Do 143
• Kosas Very Light Neutral 110
• L.A. Girl Beige
• La Mer 330 Tan
• Lawless Mojave
• lilah b. b natural
• Lorac 02
• Max Factor Golden Ivory
• Milk Makeup Golden Nude
• Morphe F2.20 Neutral
• No7 5 Macadamia
• Nudestix 4 Nude
• Ofra Cosmetics 4.25
• Origins 220
• Pacifica 32WL Warm Light
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• Rare Beauty 250W
• Rimmel London 070: Sesame – For Light skin with Neutral undertones
• rms beauty 33
• Sisley Paris 1N (1B) Ivory
• Smashbox 1.05
• Smith & Cult 200 Neutral
• surratt beauty 5 Surreal Skin
• The Ordinary 2.1 Y
• UOMA Beauty T3W Fair Lady
• Urban Decay 4.0
• W3LL People Medium Neutral
• Wander Beauty Golden Medium
• Wet n Wild Buff Bisque
• Winky Lux Medium
• Yves Saint Laurent B25
• ZOEVA 190N Generous

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

• 105N Medium (lighter)
• 120W Medium Dark (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.