Foundation Shades

UOMA Beauty

T1W Honey Honey in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 53% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads in between warm and cool #d6a584
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 9 Dark in Light Wonder Foundation (likely close). In all, 258 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    9 Dark · Light Wonder Foundation

    Likely close Swatch reads about the same · listed warm

  2. L'Oréal

    Natural Buff · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  3. KVD Vegan Beauty

    135 Light · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  4. Bobbi Brown

    Warm Beige · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  5. Clinique

    Fresh Porcelain Beige · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  6. Ulta Beauty

    Tan Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  7. Rare Beauty

    300C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  8. Estée Lauder

    4N1 Shell Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  9. Tom Ford

    1.3 Nude Ivory · Traceless Foundation Stick

    Likely close Swatch reads about the same

  10. Make Up For Ever

    Y245 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed cool

  11. Dior

    5 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Dr. Dennis Gross Skincare

    Medium/Deep · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads about the same

  13. florence by mills

    L030 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

  14. Kosas

    05 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed warm

  15. Yves Saint Laurent

    BD50 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  16. bareMinerals

    10 Cool Beige · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  17. Sephora Collection

    16 Light Linen · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  18. Physicians Formula

    Fair to Light · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  19. Lancôme

    255 Clair 20 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  20. Kevyn Aucoin

    08 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  21. It Cosmetics

    33 Medium Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  22. NYX Professional Makeup

    Natural · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Tarte

    25B · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed cool

  24. Wet n Wild

    Bronze Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  25. rms beauty

    33 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  26. Armani Beauty

    4.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  27. Cover FX

    G40 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  28. Il Makiage

    212-66075 75 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  29. e.l.f. Cosmetics

    21 Light Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Almay

    400 Medium Meets Deep · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  31. Revlon

    330 Natural Tan · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  32. Haus Labs

    190 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  33. PÜR

    Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  34. La Mer

    350 Honey · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  35. Juvia's Place

    620 Fes · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. CoverGirl

    L70 Natural Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  37. Urban Decay

    4.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  38. Laura Mercier

    3W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  39. Hourglass

    Sand · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  40. Too Faced

    Natural Beige · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.