Essence

30 Neutral Ivory in other brands

Pretty Natural Hydrating Foundation · Liquid and cream

Depth: Lighter than 54% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #d5a77c
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NW35 in Studio Fix Powder Plus Foundation (likely close). In all, 241 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

NW35 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
Ulta Beauty

Medium Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
Natasha Denona

YN6 - Light Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

210 Buff N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Laura Mercier

Buff · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

7 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
KVD Vegan Beauty

021 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2W1 Dawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Milani

Natural Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Too Faced

Sand · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

240N Toasted Coconut · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
PÜR

MG5 Beige · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Natural · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Sephora Collection

27 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Wet n Wild

Buff Bisque · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

08 Medium EF · Foundation Balm

Likely close Swatch reads about the same
L.A. Girl

Natural · Pro.Matte Foundation

Likely close Swatch reads about the same
Smashbox

1.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

7.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Gucci

240W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Givenchy

Y325 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Urban Decay

6.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Maybelline

Cashew · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Clinique

WN 24 Cork · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

250W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Catrice

039 Warm Driftwood · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Sand · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
beautyblender

3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

8.7 Golden Almond · Traceless Foundation Stick

Likely close Swatch reads about the same · listed warm
Exa

440 Katey · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

145 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
NARS

M3.5 Vanuatu · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Dior

2.5 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Charlotte Tilbury

7 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

True Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Natural Hydrating Foundation

10 Cool Porcelain (lighter)
40 Neutral Vanilla (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.