Huda Beauty

240N Toasted Coconut in other brands

#FauxFilter Full Coverage Matte Foundation · Liquid and cream

Depth: Lighter than 56% of the shades in our data
Undertone: Listed as neutral-warm from its retail listing
Swatch: Reads warmer than most shades this deep #d4a980
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 7 in Eaze Drop Lightweight Blurring Skin Tint (likely close). In all, 248 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

7 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
It Cosmetics

Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
MAC

NW35 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
Laura Mercier

Chai · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
PÜR

MG5 Beige · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Estée Lauder

2N1 Desert · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Lancôme

340 Bisque N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Essence

30 Neutral Ivory · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

YN6 - Light Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

018 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Cashew · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Ulta Beauty

Medium Cool · Effortless Effect Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Sand · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

305N · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Beauty Bakerie

335 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F9 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y305 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Burt's Bees

Natural Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

25 Beige · MicroSmooth Baked Powder Foundation

Likely close Swatch reads about the same
Bobbi Brown

Golden Natural · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
bareMinerals

7.5 Dune · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
NARS

M3.5 Vanuatu · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

1.1 Warm Sand · Traceless Foundation Stick

Likely close Swatch reads about the same · listed warm
Exa

440 Katey · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Clinique

WN 24 Cork · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Tarte

27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
L.A. Girl

Beige · Pro.Matte Foundation

Likely close Swatch reads about the same
Wet n Wild

Buff Bisque · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Milani

Natural Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Huda Beauty

410G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Au Naturale

Seville · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Smashbox

1.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
CoverGirl

M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
ColourPop

110W Medium · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in #FauxFilter Full Coverage Matte Foundation

230N Macaroon (lighter)
250G Cheesecake (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.