It Cosmetics

Rich in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 35% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #c48f62
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Caramel in PhotoFocus Liquid Foundation (likely close). In all, 196 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wet n Wild

Caramel · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Lorac

16 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

10 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Tarte

42G tan golden · face tape foundation

Likely close Swatch reads about the same · listed olive
Gucci

370O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

24 Latte · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Milani

Warm Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same · listed warm
Fenty Beauty

300 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Urban Decay

8.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC42 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Sephora Collection

53.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
The Ordinary

3.1 Y · Serum Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

17 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y434 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral-warm
Smashbox

3.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

340C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

460 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

65W Golden Bronze · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
NARS

Moorea · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Perricone MD

Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Maybelline

332 Golden Caramel · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

057 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Becca Cosmetics

Amber · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 76 Toasted Wheat · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Hourglass

Warm Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium To Tan Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
PÜR

TN3 Sand · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
L'Oréal

Sun Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
L.A. Girl

Medium Beige · Pro.Matte Foundation

Likely close Swatch reads about the same
Exa

270 Rebecca · High Fidelity Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
BLK/OPL

Rich Caramel · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

Likely close Swatch reads about the same
Too Faced

Maple · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
VDL

V07 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

Velvet · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Laura Mercier

Praline · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

323 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

35 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Essence

80 Cool Chai · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Medium (lighter)
Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.