Foundation Shades

ZOEVA

180C Freedom in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 62% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #e1ab7f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 200 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 244 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    200 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  2. Tarte

    16B Fair-Light Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  3. Sephora Collection

    25 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Make Up For Ever

    Y425 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  5. bareMinerals

    12 Medium Beige · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  6. Smashbox

    1.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  7. Au Naturale

    Marino · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Laura Mercier

    Suntan · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  9. NARS

    M3.3 Barbados · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  10. MAC

    NC17 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Milani

    Natural Tan · Screen Queen Foundation

    Likely close Swatch reads about the same

  12. Shiseido

    340 Oak · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed olive

  13. Becca Cosmetics

    3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  14. L'Oréal

    Warm Beige · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed warm

  15. Clinique

    CN 20 Fair · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  16. Catrice

    004 Neutral Porcelain · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Bobbi Brown

    Golden Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  18. Armani Beauty

    4.25 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  19. Too Faced

    Light Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Natasha Denona

    70 WNMedium · Foundation X+

    Likely close Swatch reads about the same · listed neutral-warm

  21. Ulta Beauty

    Medium Peach · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  22. W3LL People

    Medium Neutral · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  23. KVD Vegan Beauty

    47 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  24. boscia

    Manhattan Beach · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  25. Yves Saint Laurent

    B30 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  26. CoverGirl

    M30 Honeyed Bloom · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  27. Rare Beauty

    290N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  28. Estée Lauder

    2W1 Dawn · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed warm

  29. Huda Beauty

    430N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  30. It Cosmetics

    Medium Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  31. Kevyn Aucoin

    7.5 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  32. Wet n Wild

    Vanilla Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  33. L.A. Girl

    Fair · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  34. Il Makiage

    212-66025 25 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  35. Cover FX

    40 G+ · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed olive

  36. Smith & Cult

    250 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  37. Lancôme

    045W · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed warm

  38. jane iredale

    Golden Tan · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

  39. e.l.f. Cosmetics

    23 Light Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  40. Milk Makeup

    Golden Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.