It Cosmetics

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

12 shades · Liquid and cream · from Fair (lightest) to Deep (deepest)

Undertones listed

2 neutral

Order

Light to deep by swatch colour (2021 photos can put close shades slightly out of order)

Data

Retailer swatches, January 2021 (how we collect it)

All shades, light to deep

Pick a shade to see its closest match in every other brand.

• Fair
• Fair Light
• Light
• Medium Tan
• Light Medium
• Neutral Medium neutral
• Neutral Tan neutral
• Medium
• Rich
• Tan
• Rich Honey
• Deep