Fenty Beauty

235 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 56% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads warmer than most shades this deep #d6a979

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 265 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 219 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Fenty Beauty

   265 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

2. beautyblender

   3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

   Likely close Swatch reads about the same · listed olive

3. Pat McGrath Labs

   16 Medium · Sublime Perfection Foundation

   Likely close Swatch reads about the same · listed cool

4. NARS

   M3.5 Vanuatu · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed warm

5. KVD Vegan Beauty

   51 Medium W · Lock-It Foundation

   Likely close Swatch reads about the same · listed warm

6. Guerlain

   045W · L'Essentiel Natural Longwear Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

7. Anastasia Beverly Hills

   260N · Luminous Foundation

   Likely close Swatch reads about the same · listed neutral

8. Maybelline

   Cashew · Dream Radiant Liquid Foundation

   Likely close Swatch reads about the same

9. Ulta Beauty

   Medium Cool · Effortless Effect Foundation

   Likely close Swatch reads about the same · listed cool

10. bareMinerals

    19 Toffee · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

11. Sephora Collection

    29 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

12. Wet n Wild

    Buff Bisque · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

13. Tom Ford

    1.1 Warm Sand · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

14. Benefit Cosmetics

    Shade 6 Medium Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

15. L.A. Girl

    Beige · Pro.Matte Foundation

    Likely close Swatch reads about the same

16. Armani Beauty

    5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Likely close Swatch reads about the same · listed neutral

17. It Cosmetics

    Medium Tan · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

18. Hynt Beauty

    Bronzed Beige · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

19. MAC

    NW15 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

20. Laura Mercier

    Buff · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

21. Essence

    30 Neutral Ivory · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

22. Huda Beauty

    240N Toasted Coconut · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

23. Clinique

    Fresh Honey · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

24. Charlotte Tilbury

    7 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

25. Milani

    Golden Bisque · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

26. e.l.f. Cosmetics

    Buff · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

27. Morphe

    F2.30 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

28. Lancôme

    340 Clair 35 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

29. Tarte

    22G Light Golden · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

30. Estée Lauder

    2C1 Pure Beige · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

31. jane iredale

    Latte · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

32. Bobbi Brown

    Warm Natural · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

33. Rare Beauty

    250W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed warm

34. Dermablend

    40W Caramel Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

35. NYX Professional Makeup

    True Beige · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

36. Natasha Denona

    50WN · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads cooler · listed neutral-warm

37. Smashbox

    2.12 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads cooler · listed neutral

38. Pacifica

    20CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

39. L'Oréal

    482 - Radiant Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

40. Too Faced

    Sand · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 110 Light
• Amorepacific 204 Light/Medium Yellow
• Antonym Dark
• Au Naturale Honey
• Beauty Bakerie 335 Warm
• Becca Cosmetics 3W2 Driftwood
• Bite Beauty M90
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 036 Hazelnut Beige
• ColourPop 110W Medium
• COOLA Golden
• Cover FX 1 G Plus Medium
• CoverGirl Nude Beige
• Dior 2.5 Warm Olive
• Dose Of Colors 118 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Elcie Cosmetics Cameo
• Exa 440 Katey
• florence by mills L040
• Flower Beauty M3 Classic Tan
• Givenchy Y325
• Gucci 240W
• Haus Labs 145 Light
• Hourglass Warm Amber
• Il Makiage 212-66025 25
• ILIA 9 Paloma
• J.Cat Beauty Natural
• Josie Maran Medium Dark
• Jouer Cosmetics Golden Sand
• Juice Beauty 10 Naked Beige
• Juvia's Place 650 Alexandria
• Kevyn Aucoin 08 Medium EF
• Koh Gen Do 143
• Kosas 5.5 Tone
• La Mer 350 Honey
• Lawless Mojave
• lilah b. b natural
• Lorac 07
• Make Up For Ever Y433
• Makeup Revolution F10
• Milk Makeup Honey
• Nudestix 5 Nude
• Ofra Cosmetics 6
• Origins 540
• Perricone MD Ivory
• Physicians Formula Fair
• Pretty Vulgar Shameless Skin
• PÜR MG5 Beige
• Revlon 220 Natural Beige
• rms beauty 33
• Shiseido Light
• Smith & Cult 200 Neutral
• surratt beauty 5 Surreal Skin
• The Ordinary 3.0 R
• UOMA Beauty T3W Fair Lady
• Urban Decay 60WY
• VDL A06 Cool Deep Tan
• W3LL People Medium Neutral
• Wander Beauty Golden Medium
• Winky Lux Medium
• Yves Saint Laurent BD45
• ZOEVA 190N Generous

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 230 (lighter)
• 240 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.