It Cosmetics

Medium Tan in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 52% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #d0a679
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is beautyblender 3.55 Neutral/Olive in Bounce Liquid Whip Long Wear Foundation (likely close). In all, 213 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

beautyblender

3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
MAC

NC30 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Fenty Beauty

265 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Maybelline

Cashew · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

52.5 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
NARS

M5 Valencia · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

16 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

22 Light Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

1.1 Warm Sand · Traceless Foundation Stick

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Cool · Effortless Effect Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

12 Medium Beige · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

True Beige · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

340 Clair 35 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Armani Beauty

7 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

305N · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Urban Decay

6.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Sand · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.30 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Essence

30 Neutral Ivory · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

240N Toasted Coconut · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Smashbox

1.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Natural · Pro.Matte Foundation

Likely close Swatch reads about the same
Burt's Bees

Natural Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

12 Light Ecru · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

036 Hazelnut Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
ColourPop

135W Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y433 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Buff · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Origins

540 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

335 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
PÜR

Light Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Milk Makeup

Honey · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
The Ordinary

3.0 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Warm Amber · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2N2 Buff · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Buff Bisque · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Bobbi Brown

Golden Natural · Skin Foundation Stick

Likely close Swatch reads cooler · listed warm
Dermablend

40W Caramel Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Neutral Tan (lighter)
Neutral Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.