ZOEVA

190N Generous in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth: Lighter than 68% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #e3b284
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique WN 38 Stone in Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15 (likely close). In all, 234 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Clinique

WN 38 Stone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Makeup Revolution

P10 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

420G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Sephora Collection

20 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

38S Medium-Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Laura Mercier

Latte · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Lawless

Mojave · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

4 Natural · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed olive
MAC

NC20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

40 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Fenty Beauty

180 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

2W2 Buff · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Milani

Nude Sand · Screen Queen Foundation

Likely close Swatch reads about the same
L'Oréal

W4, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
jane iredale

Latte · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Smashbox

1.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

15 Neutral Medium · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
NARS

M4 Barcelona · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

024 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.120 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
PÜR

Golden Medium · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Wet n Wild

Vanilla Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Rare Beauty

280N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

330 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 5 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

Neutral Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed neutral
Dermablend

35C Medium Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Kosas

Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

5 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Maybelline

228 Soft Tan · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Armani Beauty

5.8 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

Soft Honey · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Shiseido

Light · Sports BB SPF 50+

Likely close Swatch reads about the same
Hourglass

Porcelain · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

05 Light EF · Foundation Balm

Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

180C Freedom (lighter)
200W Geniune (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.