Foundation Shades

Juvia's Place

650 Alexandria in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 65% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #dcb189
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is VDL A06 Cool Deep Tan in Perfect Lasting Foundation (likely close). In all, 250 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. VDL

    A06 Cool Deep Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  2. Anastasia Beverly Hills

    240N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  3. Kevyn Aucoin

    06 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  4. Estée Lauder

    3W1 Tawny · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  5. Tarte

    27H · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  6. Bobbi Brown

    Natural · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  7. CoverGirl

    Nude Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  8. Becca Cosmetics

    1N3 Cashmere · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Laura Mercier

    2C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  10. Fenty Beauty

    175 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  11. KVD Vegan Beauty

    024 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  12. Huda Beauty

    340G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. Kosas

    Very Light Neutral 110 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  14. bareMinerals

    06 Ginger · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  15. Hourglass

    Golden Tan · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  16. Lancôme

    140 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  17. NYX Professional Makeup

    Warm Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  18. Makeup Revolution

    F9 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

  19. NARS

    M4 Barcelona · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  20. Tom Ford

    5.6 Ivory Beige · Traceless Foundation Stick

    Likely close Swatch reads about the same

  21. Clinique

    WN 38 Stone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  22. It Cosmetics

    Light · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  23. Urban Decay

    50NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Sephora Collection

    15.5 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Pat McGrath Labs

    14 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

  26. Maybelline

    228 Soft Tan · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  27. MAC

    N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  28. Armani Beauty

    2 · Maestro Fusion Makeup SPF 15 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  29. Beauty Bakerie

    337 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  30. Smith & Cult

    200 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  32. Il Makiage

    212-66015 15 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  33. Ulta Beauty

    Light To Medium Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  34. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  35. Cover FX

    G30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  36. Au Naturale

    Sand · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  37. Lawless

    Mojave · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  38. e.l.f. Cosmetics

    23 Light Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  39. Milk Makeup

    Golden Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  40. PÜR

    MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.